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The Balancing Act'sŪ Mission Makeover(TM) Series Airing on Lifetime TV Announces Sponsorship with Sports Authority

Sports Authority will sponsor 13 "Weekly Stat" and three miniseries segments on Mission Makeover, a health and wellness series that helps women transform their lives

Pompano Beach, FL, January 11, 2014 --(PR.com)-- The Balancing Act’s® Mission Makeover™ series airing on Lifetime® TV is pleased to announce that Sports Authority, one of the largest full-line sporting goods retailers in the United States, will sponsor 13 “Weekly Stat” segments and a three-part miniseries during Season 3 of the hit health and wellness makeover series.

The 13-week Mission Makeover™ series, slated to begin airing in February 2014, follows the journey of six women on the mission of a lifetime–to completely makeover their lives through better health and wellness. “Weekly Stat” segments, powered by Sports Authority, will keep viewers updated on the number of pounds and inches each team member has lost from week to week throughout the entire journey.

Sports Authority will sponsor a three-part miniseries focused on assisting the Mission Makeover™ Team Ladies in achieving their fitness goals in these episodes: “Getting Equipped for the Journey,” where the team will be outfitted with apparel and footwear provided by Sports Authority; “Game On! Family Fitness Is Fun!” will discover activities the whole family can enjoy, and Sports Authority will provide equipment for the families to have fun and stay active like basketball, baseball, soccer, biking and kayaking; and The “Finale/Reveal” will showcase the dramatic makeovers our ladies have achieved, with the winner receiving a prize package from Sports Authority.

“We’re proud to be working with Sports Authority as the ‘go to’ fitness partner on Season 3. As the ‘authority’ on sports, fitness equipment and performance apparel solutions, we know they will be a tremendous resource and enabler for the ladies’ journey and mission success,” says Lauren Newman-Giannetti, Director of Programming for The Balancing Act®’s Mission Makeover™ series airing on Lifetime® TV.

Sports Authority is the premiere store for All Things Sporting Good, and is dedicated to providing customers with great values and great brands, like Nike, Under Armour, adidas, The North Face, TaylorMade and more. For more information or to shop online, please visit www.sportsauthority.com.

About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT). For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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About Mission Makeover™
Now in its third season, Mission Makeover™ is a special series that chronicles the 13-week journey of several women as they set out to transform their lives. Nutrition, fitness, style and life coach experts give the women the tools and guidance they need to make significant life changes and achieve a healthier lifestyle. America’s best fitness, health and nutrition brands partner with the show to further enhance the experience. To learn more, go to www.thebalancingact.com/mission-makeover/

About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the nation’s largest full-line sporting goods retailers with more than 465 locations across 43 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they spend $100 or more during a quarterly period. For a list of store locations and information, or to shop online, visit http://www.sportsauthority.com. Sports Authority also owns and operates ten S.A. Elite Sports Authority locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit www.saelite.com for more information. Follow Sports Authority on Facebook (http://facebook.com/SportsAuthority) and Twitter (http://twitter.com/SportsAuthority).
Contact Information
O2 Media, Inc.
Pam Steele-Unger
(954) 691-1102
Contact
www.o2mediainc.com

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