Zee Cine Awards 2014 Chooses Lux Cozi as Its Title Sponsor

Mumbai, India, January 13, 2014 --(PR.com)-- Zee Cine Awards, an esteemed property of Zee Network, has chosen Lux Cozi as its title sponsor for its 14th edition. The declaration was made during a press conference held at Mumbai's J W Marriott on Thursday, January 9, 2014. The conference was attended by Mr. Ashok Kumar Todi (Chairman of Lux Industries Limited), Ms. Priyanka Todi (President Marketing of Lux Industries Limited), Mr. Sharukh Khan and Mr. Punit Goenka (Owner of Zee Network). The event will take place in Mumbai on February 8, 2014. Expressing his pleasure on the association, Mr. Ashok Kumar Todi said, “We have been closely associated with the film industry and it’s a privilege to be the title sponsor of the event of this magnitude. We are eagerly looking forward to the event.”

Zee Cine Awards, the world’s biggest viewers’ choice award, has created a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai. “Zee Cine Awards is a force to reckon with in Bollywood. Both Zee and Lux are powerful brands and we are confident that our association will mutually benefit both parties,” said Ms. Priyanka Todi.

Zee Cine Awards began its journey in 1998 and honors the best contributions made by individuals to films in the previous year. The mega event sees a gathering of galaxy of superstars and the most-talented personalities from the film fraternity. Zee Cine Awards 2014 will reach over 700 million viewers across 168 countries.