Delhi, India, January 27, 2014 --(PR.com
)-- MoMark Rewards is an innovative app that combines loyalty program, GPS enabled search, deal finder into one easy to use interface. The novel concept is seen as a game changer when it comes to how merchants (both small and large) and consumers interact.
Currently launched in Delhi/NCR only, MoMark Rewards has already found takers among the big names in food business– Moti Mahal Delux Restaurant, Pocket Bar and Hotels, Khaaja Chowk, Let’s Noodle, Shawarma Point and many more. The merchants, wary of the plastic cards and the logistical mess it entails, are glad to opt for the effortlessness of MoMark.
“These days, loyalty programs have become a mandatory part of the consumer experience. But we were not ready to dedicate the amount of capital and manpower that conventional reward programs needed. We signed up with MoMark Rewards a couple of months back and are glad to say that it has become an intrinsic part of our customer engagement program,” says Meet Walia, General Manager, Ice Lounge.
Traditionally, businesses have been spending huge amounts on increasing footfall and new client acquisition. But now, due to the rising marketing costs, the focus has slowly but definitely shifted to retaining customers. MoMark Rewards could not have chosen a better a time for its launch.
“We have worked hard at making the app easy to use for both the customer and the merchants. Customers can join as many merchant’s reward programs as they want, just by quoting their phone number. No forms, no prints outs. They can track and redeem points right from their phones. As per merchants, MoMark Magic software is quick to set up and easy to operate with no additional inputs required except the phone numbers. It needs no additional installations, devices or manpower,” says Sanjay Sehgal, CEO of MoMark Rewards highlighting the USP of the product.
Moti Mahal Deluxe Restaurant, a very popular Mughlai food chain is another of the early adopters. “We have always put customers first and have been looking for ways to reward our large base of repeat customers. We were impressed with the ease and novelty of MoMark and decided to sign up. It was a very good decision,” says Jagveer Chauhan, Manager of Moti Mahal Deluxe Restaurant.
It’s not just the chains, but stand alone retailers are launching their own retail loyalty programs too. Roshan’s Lifestyle store in Dwarka, La Olive Beauty Salon in Rohini are gladly choosing technology to launch their very own customer engagement programs.
“This is the first time that people can earn reward points in their neighbuorhood stores rather than just the national chains,” says Sanjay Sehgal. With MoMark Rewards, a bold idea has met with flawless implementation.