Omaha, NE, February 04, 2014 --(PR.com
)-- New Television Show, Global Castings and Web Portal Aim to Shake the Standards of the Fashion and Beauty Industry.
Aiming to put an end to the negativity and unhealthy behaviors that permeate so many levels of the fashion industry, The Fashion Hero wants to show the world that the time for change is now.
The Fashion Hero team is excited to announce that their new web portal, TheFashionHero.com is now online. In addition to the online registrations, the program also features global castings and promotions in over 80 countries. A public vote will determine 3200 semi-finalists, who will be narrowed down to 130 finalists selected by our International brand partners, for a chance to be featured in one of their upcoming advertising campaigns.
TheFashionHero.com invites all individuals, between the ages of 16 and 40, regardless of their body type, ethnicity or marital status to register for an opportunity to be chosen by brands and send a powerful message, that Now ‘real people’ (their actual clients) can model for international brands.
“This program is for every person who has ever dreamed of being a model or never even thought they could, because they don’t fit today’s unrealistic standards,” says Caroline Bernier, Founder of The Fashion Hero. Bernier, a twenty-five year accomplished producer in the television, beauty and pageant industry, has produced close to a thousand events over the years. During this time, she witnessed the many injustices of the industry. Realizing that there must be a change, for the positive, she commented, “It’s time to break the old supermodel mold, provide a fresh perspective and help heal the fashion industry. We believe the Fashion Hero can connect better with today’s target audiences through energy, enthusiasm, self-confidence and, above all, a positive body image message.”
The Fashion Hero web portal is open for participants to upload their information, photos and videos, tell their stories and explain why they want to represent a growing list of renowned brands such as Planet Beach, Mexx, Tocara, Laboratoire Dr Renaud, daVinci Dental, SO Original, Charmant Group (Trussardi eyewear, Nina Ricci, Puma eyewear, Esprit eyewear) Planet Beach, Al Shakour, Kärv and Grand Sirenis Hotels & Resorts.
About The Fashion Hero
The Fashion Hero is an International program, including promotional events in 80 countries, web portal as well as a television show. A global quest aiming to discover beautiful people, who do not necessarily measure up to the traditional standard size or image in the present modeling world while sending a powerful positive message.
The web site allows participants to register for a chance to be selected to appear on a televised finale to be filmed on location at the Grand Sirenis Riviera Maya in Mexico. During The Fashion Hero television show, a panel of judges comprised of sponsoring brands and fashion industry professionals will select 1 or 2 winners per brand to model their upcoming advertising and/or promotional campaigns.
The Fashion Hero Media Contact
Caroline Bernier, CEO
Christine Nichol, Marketing Communications Director