New York, NY, January 29, 2014 --(PR.com
)-- Screen-Bridge develops second screen experiences for television shows by working with production companies throughout a show’s development, production, and premiere. Having the full timeline of production ahead when creating a strategy, Screen-Bridge has the opportunity to schedule and develop unique and high quality content throughout the season. In addition, Screen-Bridge initiates a direct line of communication between the production and the show’s social media managers to assure all desired content is collected. After an episode airs, Screen-Bridge analyzes social trends to provide relevant feedback to the production company the following day. Screen-Bridge listens to what elements of the show resonate best with the audience and offers suggestions as to how the production allocates screen time, scouts locations, places commercials, and more.
With the rise of social media, it is inevitable that social platforms play a large role in building the conversation around television programs. Often there is slow and little communication between those working on set and those developing social media campaigns, but the collaboration between the two is key to successfully telling a story. Screen-Bridge is the cost and time effective solution to creating innovative social content because they use resources already paid for on set and integrate into the production process. Also, Screen-Bridge uses social data to enhance future content and further engage the viewers.
Founder and CEO, Melanie Witkower explains, "Just as you wouldn’t get excited watching the same scene repeated multiple times in an episode, we cannot expect audiences to want to engage with the same content on multiple platforms. It is our job to tell the story in new ways on every medium."
Screen-Bridge has successfully had clients air shows on TLC and Food Network over the past year and is currently preparing pitches to HBO, Showtime, Comedy Central, FX, FXX, Hulu, Netflix, and Amazon Studios. They are also working with BHB Media - an independent production company specializing in digital content development and creation with a client list that includes FOX, Comedy Central, and Amazon Studios.
Screen-Bridge embraces social television by thinking about a show’s second screen experience from the start. Our team blends production and social media experts to think of creative ways to gain unique content on set without disturbing the flow of production. Looking at a network’s structure, we seek to have our Second Screen Pitch resonate with the way a network develops content for other series. We find ways to collect more high quality visual content and build upon the audience’s feedback to continue innovating.