Jacksonville, FL, January 30, 2014 --(PR.com
)-- When Dr. Valerie Drake-Albert wanted to enhance her marketing efforts by adding digital marketing to the mix, she turned to enCode to build a website and develop a social media presence for her medical practice in Wichita, KS. The resulting digital marketing mix launched at the beginning of January and is already working to enhance the experience of Dr. Drake-Albert’s existing patients and welcoming new ones by making clear the practice’s commitment to warm and personalized care for women and babies in Wichita.
At the core of the digital marketing package is Dr. Drake-Albert’s new website at http://www.valeriedrakealbertmd.com. The site offers a clean and welcoming design very much in line with the feel of Dr. Drake-Albert’s existing marketing materials, and even reflects the design aesthetics of her office. The pages share information about Dr. Drake-Albert and her approach to patient care, as well as details of the services she offers to the women of Wichita and the surrounding area. Existing and prospective patients will also find helpful information such as downloadable forms and links to health education resources around the Web. Visitors can also sign up to receive a monthly newsletter from Dr. Drake-Albert for regular updates from the practice, the latest in healthcare news and important reminders about personal care.
Dr. Drake-Albert’s desire to foster a community among her patients starts with her website. A gallery page allows patients to share photos of the newest members of their families. This sense of community extends out to social media sites as well. enCode established and manages Dr. Drake-Albert’s presence on both Facebook and Google+. Followers on both sites will find fun and educational information related to women’s health and planning for families.
Of course, no digital marketing effort will succeed entirely on its own, so enCode has carefully crafted a digital marketing strategy that blends online and traditional marketing strategies to reach the largest audience possible. Best practices are being employed for search engine optimization (SEO) and outreach is underway to existing patients through direct mail and other print collateral. Most importantly for a medical professional, a focused effort on reputation management coordinated by enCode is ensuring that all information about Dr. Drake-Albert appearing in local directories and consumer review websites is accurate.
Visit Dr. Valerie Drake-Albert’s new website at http://www.valeriedrakealbertmd.com.
enCode is a full-service public relations and digital marketing firm offering public relations, website design and development, social media and reputation management, search engine optimization (SEO) and travel incentive programs. enCode is a woman-owned business based in Jacksonville, FL and servicing clients internationally. For more information, visit www.encodepr.com, or contact Sean Burgess (firstname.lastname@example.org).