Denver, CO, February 06, 2014 --(PR.com
)-- Conversion-driven marketing agency 90octane is expanding its technology and social media teams, hiring Jason Frazee as development practice lead and Eliza Newcomb as social media strategist.
Frazee, formerly a director of technology at Merkle, Inc., has more than 16 years of experience in application and full life cycle development. As development practice lead, Frazee will manage a team of front-end developers and work with external vendors to ensure best-in-class development standards at 90octane. Prior to working at Merkle, Frazee was senior software engineer and technical lead at Ceridian Recruiting Solutions.
The agency also hired Eliza Newcomb as social media strategist. She will oversee the development and execution of social media strategies, social models and communication protocols – all designed to target key personas and hit specific KPIs. Newcomb joins 90octane from Edelman Digital, the interactive division of Edelman Public Relations, where she was a digital senior account executive focused on strategy, measurement and insights.
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow 90octane on Twitter.