St. Louis, MO, February 10, 2014 --(PR.com
)-- Mason Duchatschek, keynote speaker and social media expert of the St. Louis area company “Buildatribe LLC.,” describes how furious past clients and unscrupulous competitors generate reputation management problems for organizations online in his new book. In “Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy,” Duchatschek tells how this happens and describes how to diminish the damage.
In his book, Duchatschek illustrates the specifics of an Internet marketing strategy built for entrepreneurs and companies who want to manage their reputations online and minimize the damage caused by vocal critics and devious competitors lacking ethics. “People believe a lot of what they read online and that can be an advantage or an obstacle to the growth of a business,” Duchatschek said. “When it's done correctly, there are even ways to transform critics into the champions of your cause.”
Blogs and access to large audiences of active Internet users on social media platforms make it easy for people to ruin reputations and sales revenues of businesses, both small and large. “When a furious former client rants about their frustration online, it's there for the whole world to see, including an organization's ideal customers,” he said. “When individuals see negative things being written about a potential product or service provider online, it is often seems too hard or time consuming for them to uncover the truth and they just move on.”
Additional information on his new Amazon.com Kindle book is available at http://www.AttractCaptureConvertBook.com.