Los Angeles, CA, February 13, 2014 --(PR.com
)-- The advent of Internet news reporting and blogging has created a confusing and often misleading environment for consumers seeking factual information regarding long term care insurance planning.
“Some say the age of fact checking is over and today it can be harder than ever for consumers to find current, relevant and valid facts," declares Jesse Slome, director of the American Association for Long Term Care Insurance (AALTCI). The national trade group, established in 1997, advocates for long term care insurance planning.
The Association announced the launching of an online campaign to directly address erroneous reports in the media and to provide current relevant data pertaining to long term care insurance costs and usage of the insurance benefit. "We are going to address the factual errors that get reported and seem to take on a life of their own," Slome shared citing a recent report in The Wall Street Journal that cited individuals pay $4,000 to $6,000 a year for insurance coverage. According to the AALTCI 2014 Price Index, a 60-year old couple buying what AALTCI cites as 'Best' coverage would pay less for both to be covered.
"Long term care insurance is one of the more difficult products to understand and to convey in just a few words," Slome acknowledged. "However, consumers who are interested in learning about this deserve the real facts and we have launched this effort to provide the information they seek and the answers they deserve."
The new resource directory will be a prominent feature on the Associations Consumer Information center, which has been cited as the nation's number one resource for long term care insurance costs and information. For long term care insurance cost comparisons call the American Association for Long Term Care Insurance at (818) 597-3227 or visit the Association's website at www.aaltci.org.