New Brand Rethinks the Meaning of "Fit" with High-Performing Workout Wear for Women’s Sizes 14-26
Mill Valley, CA, February 22, 2014 --(PR.com
)-- Because not all athletic-minded, fit women are a standard size small, Fit Girl Redefined launches its new brand and website offering plus size workout wear for larger women. Catering to women’s sizes 14-26, Fit Girl Redefined is bridging the gap between high-performance athletic wear (with wicking and technical fabrics) and stylish/fashionable fitness clothing. Fit Girl believes that plus size women deserve quality workout clothes that look and feel great while standing up to the toughest of workouts.
“We’re redefining the word fit,” says Fit Girl Redefined’s founder, Jennifer McClelland. “Society says that to be a fit woman, they need to conform to standard sizes 0-12. We at Fit Girl Redefined don’t think so. It’s not about what others deem normal or standard, it’s about how we’re defining ourselves. We think “fit” means being active and healthy at any size.”
Besides quality clothing, Fit Girl Redefined offers up workout advice, “fitspirational” stories as well as a community where women can learn, share and engage with each other. They’re supporting women who want to or who have already adopted a health-conscious mindset.
A woman-owned and operated company, Fit Girl Redefined is sourcing almost all of its products from the United States. Visit their website at: www.fitgirlredefined.com for quality and fashionable active wear, cycling and yoga clothing for plus size women.