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Expway and Ittiam to Demonstrate HEVC Video Streaming Over LTE Broadcast

Powerful new technology on display at Mobile World Congress in Barcelona

Barcelona, Spain, February 26, 2014 --(PR.com)-- Expway, the world's leading software vendor focused on mobile broadcast and provider of eMBMS device middleware, and Ittiam Systems, the world’s leading provider of advanced mobile video players and codecs technologies, have partnered together to provide a fully integrated solution playing HEVC (High Efficiency Video Coding) video stream over the broadcast network with full DASH (Dynamic Adaptive Streaming over HTTP) support. The first public demonstration of this advanced, multicast video technology will take place during the Mobile World Congress in Barcelona, Spain, starting on February 24, 2014.

Expway’s eMBMS Device Middleware controls the eMBMS LTE modem and receives and decodes the eMBMS streams, which when combined with Ittiam Systems’ HEVC video playing technology provides an efficient and integrated solution. This solution leverages Expway’s extensive mobile broadcast expertise with Ittiam’s deep knowledge of hardware- and software-optimized video codecs to provide a complete video software offering for eMBMS devices.

Ittiam Systems’ vividPlay, a media-player and premium video streaming client, incorporates support for HEVC, PiP, multi-DRM and other advanced features. High quality streaming media playback is achieved using sophisticated adaption logic algorithms for network, device and usage mode based awareness. Rigorous validation is done to ensure seamless video experience across platforms such as Android and iOS.

“By 2017, video will account for more than 70 percent of the data accessed through mobile devices, an unprecedented trend that can be a hugely profitable opportunity for carriers,” said Claude Seyrat, Chief Marketing Officer of Expway. “By combining the technologies of Expway and Ittiam, the eMBMS integrated solution will help carriers to provide an unparalleled quality of experience for video with far less stress in their networks.”

The LTE Broadcast HEVC video streaming demonstration will take place at the Mobile World Congress in Barcelona, Spain, at both the Expway Meeting room in Hall 5, Hall 5 - 5L36MR, and the Ittiam booth in Hall 8.1, Stand 8.1K24. For more information, contact Expway at sales@expway.com or Ittiam at europe@ittiam.com.

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company focused on providing cutting edge multimedia solutions for a wide range of products as well as cloud services. With its wide range of components, SDK’s, applications, hardware platforms, turnkey systems and cloud based workflows, Ittiam offers solutions to automotive, broadcast, consumer & mobility and defense & industrial Markets. Ittiam operates through its network of offices and representatives around the world. Embedding Ittiam IP inside, annual volume of customers' products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units.

Expway is the world leader in Mobile Broadcast and Mobile Multicast Solutions. They are used by telecom operators such as NTT DoCoMo and Orange, broadcasters such as TDF and NBC Universal, and ODMs such as Samsung and Belkin. Expway estimates that its solution will power more than 100 million devices in the next five years. Headquartered in Paris, France, Expway has an international presence with sales offices in the U.S. and Japan.

Contact
Ulla Saari, VP Sales
Tel: +33 6 11 36 05 31
email: press@expway.com
Visit Expway at MWC 2014 : Hall 5, Stand B 71

Contact
Ittiam Systems Europe
Tel: +33 1 44 50 77 95
email: europe@ittiam.com
Visit Ittiam at MWC 2014 : Hall 8.1, Stand K 24
Contact Information
Expway
Ulla Saari
0033 6 11 36 05 31
Contact
www.expway.com

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