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Mims Distributing

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Sierra Nevada Brewing Company Debuts First Batch of Beer from Its Mills River, N.C. Brewery

Mims Distributing Company Welcomes First Shipment of North Carolina-Brewed Sierra Nevada Craft Beer.

Raleigh, NC, March 01, 2014 --(PR.com)-- Previously operating strictly on the western coast of the United States in Chico, Calif., Sierra Nevada Brewing Company, the largest privately owned micro brewery in the country, shipped its first North Carolina-brewed craft beer to the Triangle on Feb. 25. Some of the Sierra Nevada Pale Ale and Torpedo Extra IPAs originated at Sierra Nevada’s brand new Mills River, N.C., brewery, located just outside Asheville, N.C., and arrived at Mims Distributing Company, a beer distributor servicing the nine-country area in and around the Triangle region, at 8605 Ebenezer Church Road in Raleigh.

Since 1980, Sierra Nevada Brewing Company shipped its beers from Chico, Calif. to fans across the country. Mims Distributing Company has partnered with the company since August 1989, providing North Carolinians with Sierra favorites such as Pale Ale and Torpedo. Now, with a second brewery in Mills River, the company has a true East Coast presence and an increased brewing capacity. Because the new brewery is closer in proximity to Mims Distributing, the North Carolina-brewed beer will stop the carbon signature of five tractor trailers a month traveling from Chico to Raleigh, reduce the days of supply from 17 to 10 days by simply subtracting the time to transport the product, and provide consumers with fresher, higher quality beers.

Quotes:
“We are excited to work with Sierra Nevada to bring our customers the company’s very first North Carolina-brewed beers,” said Jeff Mims, chief sales officer at Mims Distributing Company. “With more people enjoying the craft beer experience and having a brewery right here on the East Coast, we can assure you that Sierra Nevada fans are receiving fresher, high quality beers.”

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About Mims Distributing Company:
Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central N.C. counties – Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area’s distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims’ imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles such craftbrews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat and Anchor. Mims also carries cider from Crispin and non-alcoholic Arizona Tea. In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as its best new distributor. In 2009, Mims was awarded Magic Hat’s Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope, and the Frankie Lemmon School. For more information, visit http://www.mimsdistributing.com.
Contact Information
Mims Distributing
Robert Buhler
919-233-6600
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