Apex, NC, October 03, 2007 --(
PR.com)-- The independent public relations and marketing firm Menzies Consulting has released "Tracking the Chatter," a free podcast with helpful hints on monitoring a company's public perception through the media. The podcast is available online at MenziesConsulting.com.
Hosted by company President David Menzies, the seven-minute audio presentation covers how and why to track what people are writing about their company and how best to respond to negative interpretations of company messaging.
"If you're taking the time to do proactive PR and marketing, you want to make sure your message is being interpreted the way you want," Menzies said, adding that by tracking how announcements are published and reported you can identify potential negative issues that can be used by competitors to go after a company's prospects or customers. In the podcast, Menzies provides examples of situational message interpretation, explains how to deal with negative press, and what communication vehicles may be appropriate for addressing negativity with customers.
About Menzies Consulting
Menzies Consulting is an independent communications consultancy, providing relationship-driven public relations and marketing services which enable clients to achieve organizational goals. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
###
