HVAC Contractor in Provo, UT, Launches New Web Site to Reach Online Shopping Demographic
Provo, UT, March 30, 2014 --(PR.com
)-- For homeowners in the greater Provo area who enjoy the online shopping experience, finding a local HVAC contractor will soon be significantly easier. Spanish Fork–based business Cool Valley Air Conditioning & Heating, LLC, is launching a new Web site and affiliated Web advertising campaign in partnership with the online marketing specialists at Prospect Genius. The new site is designed to be easy to find using search engine queries and other common online shopping tactics.
According to a 2012 study carried out by the Pew Research Center, more than 70% of adult Internet users now rely on the Web for information when they’re making purchasing decisions. That means that even a business that doesn’t have an e-commerce component can benefit from having a prominent Web presence. Cool Valley Air Conditioning & Heating hopes that with Prospect Genius’s help, consumers who are searching the Web for companies offering air conditioning service, furnace replacement, and other HVAC installation and repair services will be able to find its site with ease.
One of Prospect Genius’s primary marketing tactics is a process known as search engine optimization, or SEO. By incorporating location- and industry-specific keywords and phrases into Cool Valley Air Conditioning & Heating’s Web site, Prospect Genius can help search engines like Google, Bing, and Yahoo! view the site as increasingly relevant to queries using those keywords. A 2013 comScore report found that roughly 18 billion search engine queries were conducted each month in the U.S., so having a Web site that stands out on search engine results pages is vital for small businesses that want to remain competitive.
“When consumers prefer online shopping to the experience of browsing a brick-and-mortar store, chances are they’ll also turn to the Web to research products and services they’re interested in purchasing,” explains Matt Gallo, a senior Web advertising strategist with Prospect Genius. “Our goal for Cool Valley Air Conditioning & Heating is to ensure that people in and around Provo who need HVAC installation and repair services will be able to learn about the business and make an informed hiring decision.”
Cool Valley Air Conditioning & Heating, LLC, has 23 years of experience providing HVAC contractor services, including air conditioning install and repair, furnace replacement and repair, air duct work, and HVAC maintenance. The company is licensed and insured to provide HVAC services in the greater Provo area.
Cool Valley Air Conditioning & Heating, LLC
Phone: (801) 896-8459
Address: Spanish Fork, UT 84660
Web site: http://hvaccontractor-provo.ut-biz.co/