Bridgeport, CT, April 06, 2014 --(PR.com
)-- Goodwill of Western & Northern Connecticut, Inc. selected TFI Envision, Inc. to develop a new print and digital advertising campaign to increase donations during their key drive periods.
Donating to Goodwill is practical, but research by TFI Envision showed that most people have some attachment to or memory associated with their belongings. By identifying and respecting this notion, TFI Envision developed a campaign that reminds donors that by passing on gently used belongings they no longer use or need, they’re giving it a whole new family, a whole new purpose and a whole new life – and they’re helping Goodwill change lives in the process.
TFI Envision kept the messaging quick and to the point with compelling visuals so that even at 55 mph, you could read and understand them.
The campaign includes a series of billboards, newspaper and magazine advertising, MTA Transit posters and digital advertising.
“The creative team at TFI Envision exceeded our expectations. They were wonderful at understanding the heart of Goodwill’s business needs and because of that were able to develop an outstanding creative campaign to meet those needs. Most importantly, I feel we have gained a partner that truly cares about our success,” said Melissa A. Cwiertniewicz, Vice President of Marketing Goodwill of Western & Northern Connecticut, Inc.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.