New Minerva 10 Platform Improves Subscriber Engagement with Advanced Personalization and Recommendation Capabilities
Las Vegas, NV, April 07, 2014 --(PR.com
)-- NAB -- Minerva Networks, a leading provider of software solutions for the delivery of multiscreen television services, today unveiled Minerva 10, a next-generation Experience Delivery Platform. The new platform provides operators with a highly responsive, extensible and customizable pay TV service management solution featuring a unique distributed architecture and a portfolio of optimized native and HTML5-based clients. Minerva 10 introduces a personalized landing page that engages subscribers with recommendations for live, recorded, and on demand content. The new Minerva platform offers real time granular analytics tracking and reporting that enable operators to optimize their service offerings. With Minerva 10 service providers will have more control of content costs, subscriber packages, network optimization, and overall monetization strategies.
“Consumers are more discerning and demanding than ever before as their choices for entertainment services continue to increase,” said Mauro Bonomi, Minerva’s CEO. “Operators that can reach subscribers across any network and on any device, engage them with a rich and rewarding experience, measure service quality and consumption, and monetize television offerings in new ways will thrive. We have designed our new Minerva 10 platform to enable operators to achieve these four key goals.”
"In order to offer the more personalized TV experience requested by today's subscribers, pay TV providers need to have a video platform that enables service delivery to multiple devices with the ability track and analyze usage statistics," said Michelle Abraham, senior analyst with MRG. "Enabling a customizable user experience will lessen the risk of losing subscribers."
Reach, Engage, Measure, Monetize
The Minerva 10 entertainment delivery platform delivers unique functionality that enables operator to reach and engage subscribers while measuring service consumption to better monetize their pay TV services.
· Minerva 10 helps operators reach subscribers across a wide range of network topologies, including fiber-to-the premise (FTTP), xDSL and hybrid-fiber-coax (HFC). Minerva 10’s highly responsive client applications run across a range of managed set-top boxes, as well as on smartphones, tablets, and other connected consumer electronics devices. By leveraging a state-of-the-art distributed architecture Minerva 10 provides a responsive user experience for the delivery of live, recorded or on-demand content. Combined with its HTML5-based client architecture, Minerva 10 simplifies device integration and offers superior device extensibility.
· Subscriber engagement is significantly improved over traditional pay television services through the introduction of the Minerva 10 landing page. This new client application unifies content discovery across all content sources, and offers embedded recommendations. A rich graphical interface makes it easy for subscribers to discover, watch and manage their content from any device.
· The new Minerva platform offers real-time measurement of service quality and consumption. Operators are able to easily optimize the subscriber experience, manage costs and leverage usage data for advertising and cross-service promotions.
· Minerva 10 offers new monetization opportunities. The platform enables operators to tailor offers to specific subscriber segments. Streamlined service operations make it easy to define and enforce complex business rules to support evolving content rights and advertising requirements. Operators can also dynamically offer premium content or services based on subscriber behavior.
"Keeping up with evolving consumer multiscreen needs is a major headache for operators,” said Colin Dixon of nScreenMedia. “They need a flexible IP infrastructure, such as Minerva’s latest platform, to keep up with the advanced customization and analytics necessary for today’s personalized services.”
The Minerva 10 Entertainment Delivery Platform will be made available to select customers in summer of 2014. For more information please contact Minerva at firstname.lastname@example.org
About Minerva Networks
Minerva is the leading provider of service management solutions for the delivery of multiscreen television services. Over 300 operators worldwide have deployed Minerva’s software platforms to deliver next-generation entertainment services to their subscribers. For more information, visit www.minervanetworks.com