Minerva Networks and Contentwise Partnership Delivers Highly Personalized Television Experiences
Las Vegas, NV, April 07, 2014 --(PR.com
)-- Minerva Networks, a leading provider of software solutions for the delivery of multiscreen television services, today announced that its new Minerva 10 entertainment delivery platform features advanced content discovery powered by the ContentWise recommendations solution. Minerva has integrated the ContentWise technology to deliver a highly personalized experience for both live and on demand content. The platform’s new landing page provides subscribers with easy and intuitive access to compelling content.
“Pay TV Operators must increasingly deliver a personalized experience to subscribers in order to manage churn and increase consumption,” said Jean-Georges Fritsch, CTO at Minerva. “Minerva 10 enables operators to remain the focal point for delivering the main consumer entertainment services.”
ContentWise, which specializes in personalized recommendations that increase content consumption and demand, will leverage Minerva’s advanced analytics capabilities to offer content recommendations based on user consumption of linear and on demand content across set-top boxes, PCs, tablets, and smartphones. Recommendations will be seamlessly delivered through the Minerva 10 client allowing subscribers to find something to watch as quickly as possible.
“Personalization through recommendations has been proven to increase customer loyalty and drive revenue growth for operators,” said Paolo Bozzola, CEO of ContentWise. “With the combined Minerva 10 and ContentWise solution operators will be able to set a new standard for user engagement in the pay TV market.”
The Minerva 10 platform supports a wide range of consumer devices and operator network topologies, including fiber-to-the premise (FTTP), DSL, hybrid-fiber-coax (HFC), and over-the-top deployments.
About Minerva Networks
Minerva is a leading provider of service management solutions for the delivery of advanced television services. Over 300 operators worldwide have deployed Minerva’s platform to deliver next-generation entertainment services to their subscribers. For more information, visit www.minervanetworks.com.
ContentWise is the one-stop-shop solution for digital content discovery. ContentWise enables each single user to have his own personalized experience through search, recommendations and social engagement, while empowering operators to maximize the return on their digital assets for OTT, VOD and Live TV. To learn more visit www.contentwise.tv