Noida, India, April 09, 2014 --(PR.com
)-- The introduction of information and communications technologies (ICT) into the electoral process is generating both interest and concern among voters, as well as practitioners across the globe. Today, most electoral management bodies (EMBs) around the world use new technologies with the aim of improving the electoral process. The use of social media has become central to campaigning for national political office.
Social media provides hundreds of millions of users’ two-way communications. Users can share information, opinions, images, audio clips, video clips and more. This trend is continuing all across the world, including India.
In India, political parties have been playing around with social media, largely as part of an attempt to reach the millions of younger urban voters who are expected to vote for the first time. The importance of reaching to the country's youth segment becomes a no-brainer with the use of different social media channels, including Facebook, Twitter, LinkedIn, Flicker, Pinterest, etc. Along with this, Mobile Crowdsourcing is used to harvest voter information and WhatsApp for campaign organisation.
Bahujan Samaj Party is using internet as a very useful platform for political communication especially with the youth. The party is using different social media channels, including Facebook, YouTube, Blogger and Twitter. On both, Facebook and Twitter, millions of users are following and participating in conversations related to politics. This clearly indicates the level of involvement online users are showcasing when it comes to 2014 elections.
To communicate with the people, BSP has taken the services of TruGod India Pvt Ltd. as an online partner. TGIP is a trusted digital creative agency that believes in the 'Magic of Being Digital', by planning and creating strategies that are essential for building relationships with the brands. The Company has helped BSP in all the promotional activities through online media. For its promotion, the Company created the official website of BSP Gautam Budh Nagar and personal website (www.satishawana.com) of Mr. Satish Awana, the BSP Candidates For Loksabha Elections 2014 from Gautam Budh Nagar constituency (http://www.bspgautambudhnagar.com/) and Facebook page of BSP (https://www.facebook.com/BSPgautambudhnagar). Besides E-mailers, banners, advertisements and posters were designed for media campaigning. Creating and promoting video promos, Online banner advertisement across all online platforms, distributing press releases, writing and promoting blogs were also done to support the promotional activities.
The company has designed a 360 degree promotional communication strategy and able to achieve more than 5 million impressions online till date and is expecting more to achieve in coming days. It was indeed a success story for both TGIP as well as BSP Gautam Budh Nagar.
For further information, please contact
Mr. Amit Handa
Phone No.: +91-9818897000
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