New York, NY, April 10, 2014 --(PR.com
)-- Trends expert and keynote speaker Daniel Levine is seeing a new sector of the craft beer industry. Specialialty beer continues to grow, but it is suddenly taking a different direction. Instead of the microbrewery being all the craze, the even smaller nano-brewery is now on trend.
“Even micro-brewing can be too expensive for small-scale entrepreneur,” says trends expert Daniel Levine. “Instead of investing thousands of dollars in equipment and resources, more and more brewers are taking an even smaller approach to beer.”
Traditionally, success in beer, even for craft brewers, meant flooding the market with bottles and kegs and hoping it catches on. Now, in an era of heavy competition and tight credit, brewers are starting on a smaller scale. Brewers are putting their beer in kegs and delivering the product to bars, if they are delivering at all.
More frequently, small-time brewers are making limited supplies of quality beer, enticing patrons to buy quickly before batches run out. Instead of getting beer from traditional suppliers, like bars and grocery stores, patrons are buying directly from the source.
“This trend is interesting because it is the reverse of many other trends,” says Daniel Levine. “Instead of consolidating into mass production, brewing continues to grow organically on a smaller and more local scale. It reflects the consumer’s demand for new flavors and new ideas.”
About Daniel Levine
Daniel is a trends expert and keynote speaker. He specializes in consumer trends and monitors the biggest changes in retail, dining, and other categories. He works with audiences and corporations to help them embrace the biggest changes in the industry. Learn more at DanielLevine.com
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