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Cheer Channel, Inc.

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Eye Kandy Cosmetics Named Official Makeup Sponsor of "Secret Diary Three: First Crush"

The Eye Kandy brand will expand to retail as well as the spirit industry through CCI's original hit webseries.

Austin, TX, April 21, 2014 --(PR.com)-- Cheer Channel Inc., CCI, the #1 online news and entertainment network for the spirit industry, announced today that Eye Kandy Cosmetics, a leading provider of glitter cosmetics, will be the category sponsor of makeup for the upcoming third season of CCI's original hit webseries, "Secret Diary of an American Cheerleader" entitled "First Crush," presented by Chassé.

Eye Kandy makeup has been worn by stars on "The Voice," "Dancing With The Stars" and "American Idol," and now their products will be visible throughout "First Crush" as worn by cast members and guest stars. Additionally, during the release of "First Crush," Eye Kandy Cosmetics will run a modeling contest where the winner will become the face of the cosmetic brand and receive a modeling contract for a full year and prizes. All contestants who enter the contest will have a chance to win gifts and prizes.

"Eye Kandy could not be more pleased to have partnered with the Cheer Channel in their quest to have the best programming and products available to performers of all ages, everywhere. We look forward to our sponsorship of a cutting edge, informative and exciting platform that we have found in the Secret Diary Series," said, Jennifer Rettie, Owner of Eye Kandy Cosmetics.

Eye Kandy glitter makeup is easy to apply with a 1-step, no mess application that stays on all day, making it great for cheerleading and dance makeup, but can also be worn with a natural look for day or night. Eye Kandy products contain no glass or aluminum and are FDA approved as safe for the face and eyes. The company has been selling through specialty shops and boutiques as well as QVC, and is now preparing for a full, national expansion into retail outlets.

"We are pleased to be able to showcase such innovative and beautiful cosmetics on this season of "Secret Diary". Their products will bedazzle our stars, and our fans will go crazy for the great colors and easy application of Eye Kandy Cosmetics. With the new digital platform being unveiled with "First Crush," it will be so easy for our fans to buy the Eye Kandy products they see on the show," said Cindy Villarreal, CEO of CCI.

Cheer Channel Inc. will begin production for the third season in Los Angeles in May 2014 with the first episodes to begin airing Memorial Day Weekend. Executive Producers and creators of the series are Lance H. Robbins and Cindy Villarreal. Episodes will air on the Cheer Channel website and digital syndication. In addition, the show will air on the Cheer Channel's DISH satellite network and in various cities through its television distribution deal with FILMON Television Networks. Previous seasons of "Secret Diary' have exceeded 4,000,000 YouTube views and 20 million households worldwide through both TV and digital syndications.

About CCI:

CCI, a privately held corporation with offices in Texas, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact media@cheerchannel.com or go to www.cheerchannel.com

About Eye Kandy Cosmetics:

Glitter cosmetics have always added a beautiful finishing look to makeup for any person. Several years ago, we realized the great need for a true glitter cosmetic that was easy to apply and liberated every user from the mess associated with its application. As a result, Eye Kandy was born. We believe that Eye Kandy is the best glitter cosmetic available today. Our simple application process, coupled with the finest and most beautiful cosmetic glitter colors makes Eye Kandy a leader in the cosmetic industry as well as a true favorite with performers and Cheer teams nationwide.
Contact Information
Cheer Channel Inc
Kendra Rowland
512-659-2268
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