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Story Merchant

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Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced Episode 3 in its original hit webseries, "Secret Diary of an American Cheerleader 3: First Crush", presented by Chassé®. First Crush debuted with an official, 1-hour Twitter... - June 23, 2014
Something's Up in the Tri-City Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced episode 2 in its original hit webseries, "Secret Diary of an American Cheerleader 3: First Crush", presented by Chassé®. First Crush debuted with... - June 19, 2014
Twitter Viewing Party Tonight Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced today the launch of its original hit webseries, "Secret Diary of an American Cheerleader 3: First Crush," presented by Chassé® and the official... - June 09, 2014
CCI Adds Lifestyle Accessories Provider to Sponsor Lineup. - May 31, 2014
Home of the California Flyers to Support Secret Diary Three. - May 31, 2014
Blingity Bling to "Bling Out" Cast of Secret Diary Three. - May 31, 2014
The Eye Kandy brand will expand to retail as well as the spirit industry through CCI's original hit webseries. - April 21, 2014
Cheerleaders and actors come from across the United States to audition for roles in the hit webseries. - April 21, 2014
"First Crush" cheer and dance mixes will be available for purchase and download thanks you Legitmix technology. - April 20, 2014
Chassé expands is long-running partnership with Cheer Channel to the third consecutive season with the Secret Diary franchise. - April 20, 2014
POWERBows hair bows to be worn by cast and guest cast members in hit web-series. - April 19, 2014
Activewear scenes will showcase the lifestyle brand worn by cast and guest cast members. - April 19, 2014
Kalon Joins List of Major CCI Sponsors of Original Programs. - October 12, 2013
CCI original program offers a new gym-focused cheer webseries. - October 12, 2013
New CCI original program expands audience base and show slate. - October 10, 2013
"Secret Diary 3" and "Cheer Mashup" earn renewals in the stacked line-up. - October 03, 2013
CCI partners with CheerLiving Magazine to produce cheer industry vlog. - October 02, 2013
Individual and stunt duo categories will highlight excellence in cheerleading - September 29, 2013
Elite All Star Cheerleaders Benefit from Sponsorship - June 07, 2013
Cheer Channel's Superstars of All Stars™ Program Named Beneficiaries - June 07, 2013
No Limit Becomes Official Shoe Provider of CCI's Superstars - June 07, 2013
Cheer Channel is the first to film fictional teams competing at a live cheerleading competition. CCI will film segments of Secret Diary Season 2: The Fierce One at the Alamo Nationals hosted by IEP Cheer Star Productions. - April 26, 2013
POWERBows experienced success with CCI's branded entertainment in Season 1 of Secret Diary and continued with bow sponsorship for Season 2. - April 26, 2013
Cheer Channel debuted an episode of its original hit web-series and continued the teen drama and cheerleading action. - April 26, 2013
Cheer Channel Inc (CCI) will film Secret Diary of an American Cheerleader 2: The Fierce One at The Elite Cheer Company gym in South Austin, Texas. The Elite Cheer Company is the premier All-Star cheer gym in South Austin. - April 26, 2013
Cheer Channel launched the World Premier of Episode 1 of Secret Diary of an American Cheerleader 2: The Fierce One on Monday March 4, 2013 at 5pm PST. Weekly episodes and contests will continue every Monday. - April 26, 2013
Cheer Channel original hit web-series continues to build views with Episode 4 of Secret Diary of an American Cheerleader 2: The Fierce One. The drama continues and leaves viewers wanting more, returning for each weekly episode. - April 26, 2013
Cheer Channel announces the All Star cheerleaders named to this prestigious group. The 2013 Superstars of All Stars are the second class of cheerleaders awarded this honor. - April 25, 2013
Cheer Channel wraps up Season 2 of its original hit web-series, Secret Diary of an American Cheerleader. The season finale features the All Star guest cast of real cheerleaders and reveals the winner of Alamo Nationals as voted for by viewers and fans. - April 25, 2013
In the season finale of Secret Diary of an American Cheerleader 2: The Fierce One, catch the exciting showdown between the Texas Twisters and the Shooting Stars at a real cheer event, Alamo Nationals. The episode features the All Star Guest Cast. - April 18, 2013
CCI debuts the cast interviews and behind the scenes footage from its original hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One. Catch an inside look at life on set and get a sneak peak of the next episode. - April 14, 2013
Cheer Channel launched its second original web-series, Cheer Mashup, hosted by 2-time World Champion cheerleader, Maddie Gardner. The series will air 6 monthly episodes and will feature the top trends and news in the spirit industry. - April 06, 2013
Cheer Channel released Episode 2 of the second season of the hit original web-series, Secret Diary of an American Cheerleader 2: The Fierce One. The drama continues as The Fierce One posts the secrets of the Texas Twisters to The Fierce Board. - April 06, 2013
Cheer Channel Inc. released the official series trailer for the original web-series Secret Diary of an American Cheerleader 2: The Fierce One on February 25, 2013. The trailer has over 10,000 views in less than 48 hours on the Secret Diary Show YouTube Channel. - March 01, 2013
Popular Australian children's author, Leanne Shea Langdown partnered with Cheer Channel CEO and PSME Properties to launch the Cheer Chick Charlie boxed book set (doll and book) in the US at the NY Toy Fair, February 2013. - February 09, 2013
Villarreal to Aide the Spirit Industry in Australia - February 01, 2013
Casting for Hit Web-Series Draws Actors Nationwide - February 01, 2013
Cheer Channel Inc. announces the cast of the upcoming second season of the hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One. The cast is composed of real cheerleaders and actors with a cheer background. - January 24, 2013
Extreme Bling Uniforms will be the category sponsor for the upcoming and highly anticipated web-series, Cheer Mashup hosted by world-famous cheerlebrity, Maddie Gardner. The show will air February 2013. - January 24, 2013
Cheer Channel announces the synopsis of the second season of the hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One. The second season will be filmed in Austin, Texas. Season 1, filmed in Los Angeles has over 1.5 million total views across the CCI syndicated platforms. - January 12, 2013
Amethyst Jeans, major youth denim manufacturer, will partner with Cheer Channel Inc. for the second season of the CCI hit web-series, Secret Diary of an American Cheerleader. - December 14, 2012
Glitterbug Cosmetics, makeup provider for Season 1 of the Cheer Channel Inc. original web-series, Secret Diary of an American Cheerleader, will partner with CCI on a new series, Cheer Mashup. - December 14, 2012
Chasse, a cheer accessories and clothing company has signed on as the official category sponsor of cheer accessories for Cheer Channel Inc.'s second season of the hit web-series, Secret Diary of an American Cheerleader. Chasse has experienced success with CCI's branded entertainment. - December 09, 2012
CCI held a Highly Anticipated Casting Call in Austin, Texas on November 10, 2012. CCI Was Casting Lead Roles, Featured Extras, and Background Actors for the Highly Anticipated Second Season. - November 15, 2012
Superstar cheerleader, Maddie Gardner will travel to Brisbane, Australia September 19-25, 2012 to make a special appearance at the Australia Spirit Spectacular and Asia Pacific Grand Final. Cheer Channel executives and film crew will accompany Maddie to film exclusive on-site segments of Maddie's fall show, Cheer Mashup. - September 08, 2012
Cami Branson, 16-year-old superstar cheerleader signed with the Austin, Texas based Porformance Sports Marketing. CEO Cindy Villarreal now represents both Branson and Maddie Gardner, two of the top cheerleaders in the industry. - August 30, 2012
Cheer Channel's hit web-series, Secret Diary wrapped up Season 1 in July and has raked in over 600,000 total views on the 6 episodes and special features videos on YouTube. Season 2 is set to debut this fall on the Cheer Channel YouTube and on the #1 DISH Network and cable television. - August 30, 2012
Cheer Channel Becomes Exclusive Content Provider of Cheer-Related Programming - July 20, 2012
Cheerleading All-Star and industry celebrity, Maddie Gardner signs a multi-year sports management agreement with Proformance Sports Marketing & Entertainment, LLC. Gardner makes industry history as the first ever cheerleader to have a management contract. - June 21, 2012
Cheer Channel's web series, Secret Diary of an American Cheerleader, Episode 3: "Little Brothers are Good for Something" aired Monday, June 11, 2012. This episode was also followed with a week 3 contest and a bonus Meet the Cast video. - June 14, 2012
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