MStar and Corpus Deliver Cost Effective, Middleware Integrated Chipset Solution to Enhance Customer Experience and Enable Value Added Services
Hsinchu, Taiwan, May 14, 2014 --(PR.com
)-- MStar Semiconductor, Inc., a global innovation leader in semiconductor solutions, and Corpus Media Labs, a digital TV middleware and VAS (Value added services) platform company, have come up with an integrated solution comprising of MStar K family of SoCs and Corpus’s iPlatform middleware and VAS value delivery platform. This integrated solution will allow the local set-top box manufacturer to design and manufacture the set-top boxes in quick time that can be seamlessly integrated into end to end value delivery platform for middleware and VAS services.
The highly cost efficient solution will give more power to set-top box and enhance customer experience while considerably reduce time-to-market for delivering new value added services. “New form advertisement”, “Interactive content”, “TV shopping”, “Video on demand,” “Catch up TV”, and “Multiscreen OTT (Over the top)” are some of the VAS possible with less memory footprint for hybrid, HD and SD set-top-boxes.
MStar SoC SDK (Software development kit) and drivers provide a rich set of APIs (Application Programming Interface) for enhanced TV experience. Corpus set-top box “iTV middleware client” comprised of rich UI framework, VAS SDK, optimized DVB engine and enhanced metadata search and recommendation engine is integrated with MStar SDK and Corpus iPlatform server and optimized for memory and performance.
“We’ve built an efficient co-working model with the Corpus team, which we believe it could provide more competitive and completed solution to our customers in India,” says Dennis Lai, Sales VP of set-top box Business Unit at MStar Semiconductor Inc.
Priyabrata Das, Product Head, Corpus Media Labs says, “Indian digital TV operators are looking to differentiate, provide high quality customer experience and increase the revenue per subscriber and this exactly what we intend to achieve with the Integrated solution from Corpus’s iPlatform and MStar family of SoC's. In addition, it would allow the Indian set-top box OEMs to reduce time-to-market, while delivering powerful and cost effective set-top box variants. We are confident that our partnership with MStar will go a long way in creating value to operators, OEMs and Television subscribers."
About MStar Semiconductor, Inc.
MStar Semiconductor, Inc. (“MStar”) is a world-class leader in Application Specific ICs (“ASIC”) with a focus on consumer electronic products and communication applications. Since the inception in 2002, MStar has established a strong brand and leadership position in LCD controller, analog and digital TV and set-top box by fully leveraging its core expertise of cutting-edge design capabilities, continuous innovation and premier customer-focused services. Headquartered in Taiwan, MStar has a comprehensive global footprint of international R&D and customer support centers to provide a full range of total solutions for various consumer electronic applications. For more information, please visit www.mstarsemi.com.
About Corpus Media Labs
Corpus Media Labs Pvt. Ltd. was founded in 1999 as a Technology Company with a vision to offer monetization solutions to the Media & Entertainment domain. Its flagship product suite, Corpus iPlatform is a unique value delivery platform designed for MSOs. The platform consists of state of the art client framework which enables rapid and rich EPG and UI development, feature enhancement and customization optimized for different STB hardware configuration. MSO can start with standard VAS and gradually enable more advanced feature and premium VAS. The platform also includes the multi-screen application framework to enable operator branded OTT application on second screen devices like tablets, smart phones and PC.