Tel Aviv, Israel, May 14, 2014 --(PR.com
)-- Oktopost (http://www.oktopost.com), the leading B2B social media management and measurement platform, today announced the launch of Streams, a powerful social listening tool that tracks conversions generated from social engagement. Oktopost Streams enables users to create live, customized monitors to follow mentions, keywords, discussion groups, and lists across Facebook, Twitter, and LinkedIn.
Social listening has been recognized as an effective strategy for tracking competitors, addressing client feedback, identifying emerging trends, and discovering potential leads. Using Streams, each user within an Oktopost account can create his or her unique tabs for social listening, and configure multiple monitors that track relevant mentions and keywords.
With the addition of the social listening functionality, Oktopost is now the only end-to-end social media solution for B2B marketers to not only publish and measure, but also to listen and engage. “We have surveyed our client base, primarily comprising B2B marketers and social media managers, and found that social listening topped their list of needs,” says Co-Founder and CEO Daniel Kushner.
“Our users want the ability to closely monitor and engage with new prospects, existing clients, and influencers across the social web from one place. We believe Streams will meet their demands, and bridge the gap between social engagement and lead generation that B2B marketers seek.”
Streams will be introduced alongside a redesigned, sleeker Oktopost user interface that allows customers to more easily navigate the platform. The new functionality will be accessible to all Oktopost users regardless of subscription plan.
“Oktopost was already the most robust tool I have ever used, but with the introduction of Social Listening, the platform is now a complete end-to-end solution for all my B2B social media marketing needs,” says Adam Robinson – Director of Marketing at Cerasis. “Having the ability to measure conversions generated via social interactions is revolutionary, and I now have the most complete picture possible of my social media efforts.”
Additionally, Oktopost plans to launch a Content Recommendation Engine to its users in Q3 of 2014. The engine will suggest content to share based on its analysis of clicks and conversions of previous posts published through the platform.
Oktopost continues to expand its social media management and measurement offering to include a wide range of distinct features that other, primarily B2C platforms, do not offer. The company is slated to introduce more functionality to the platform in the coming months that will further cement its position as the most powerful end-to-end B2B social media marketing solution.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.