Santa Clarita, CA, May 27, 2014 --(PR.com
)-- CEO Linda Snyder-Tagavi (a former Designer for J. Crew) said, “We are so excited about this new endeavor. There is a definite demand for classic, high quality, active sports apparel made in the USA.” Snyder-Tagavi continued, “Active sports apparel offered by Sól Activewear gives fitness conscious women the same superior standard of fabric and construction techniques they have come to expect from popular brands, without the high price tag associated with those brands. We offer a wide range of athletic apparel products including running pants, yoga pants, gym shorts, bike shorts, sport tops, bra tops, tees, and outerwear.” Sól Activewear also carries leggings and capris. Not only are leggings and capris worn day in and day out for every type of sport, but also as casual day wear. Style conscious women in all walks of life, are pairing capris and leggings with non-active sportswear and accessories to make fashion statements, a trend in fashion currently on the upswing.
“Our design philosophy is purposefully simple, with just a nod to fashion trends.” said Snyder-Tagavi. “Keeping design elements to a minimum allows us to produce high quality active sports apparel domestically. Our products are made with the most technologically advanced fabrics currently on the market. We constantly research the latest advancements in hi-performance fabrications.”
Making products in the USA keeps our friends and family working, adding to the growth of the economy. “In this economic climate, many people want to support American businesses and buy things that are made in the US, but most well-known brands of active sports apparel manufacture their products offshore. Our corporate culture dictates that we incorporate a higher purpose into our work. We feel there is a moral imperative to help keep garment manufacturing alive in the United States,” said Snyder-Tagavi.
To that end, Sól Activewear is structured as a vertical retailer, manufacturing and retailing their own products. “By selling directly to end user, Sól eliminates the middle man,” said Snyder-Tagavi, “removing at least one step in the mark-up chain along the way. A single entity, managing the manufacturing and distribution processes, has a greater ability to optimize resource utilization and avoid wasted costs. This structure allows us to offer lower prices to the end user.”
“At Sól, our customers will enjoy the superior quality they have come to love, at lower, more affordable prices. Making affordable products that support physical fitness is a way Sól can help perpetuate health, well-being, and economic growth in the US,” concluded Snyder-Tagavi.
Sól Activewear products are now available online at: www.solactivewear.com.