Salt Lake City, UT, June 05, 2014 --(PR.com
)-- Red Touch Media, the Salt Lake City-based technology company behind the fastest-growing digital media content management platform in the entertainment industry, is proud to announce that the firm has joined forces with MetraWeather, a leading provider of forecast data and weather presentation services based in Wellington, New Zealand, to create an innovative new e-store to streamline distribution of ready-to-play weather clips for television news outlets.
The MetraWeather ClipStore will enable news producers, editors and broadcasters to review, purchase and download high-quality, location-specific weather clips that are ready for on-air programming. News outlets can also request MetraWeather to create custom-branded clips tailored for their specific audiences. ClipStore clips are produced on the MetraWeather Weatherscape XT presentation platform already used by such international broadcasters as the British Broadcasting Corporation and Channel Nine in Australia to produce engaging weather programs.
ClipStore will launch with forecasts and weather news clips for major European cities and countries. In addition, ClipStore will also offer match-by-match weather forecasts for the 2014 FIFA World Cup Brazil during June and July. In coming weeks, ClipStore will add news clips of weather events and forecasts for other special events, such as festivals, live performances and sports tournaments. For more information, visit the MetraWeather ClipStore at http://www.clipstore.metraweather.com.
“Red Touch Media is excited about this partnership with MetraWeather,” said Wayne Scholes, chairman and CEO of Red Touch Media. “Offering this innovative e-store to broadcasters will help them to efficiently deliver the highest-quality and most compelling forecasts available to the viewers, as well as allow them a strong visual presence to indicate the impact of previous major weather events from around the globe.”
“Unleashing the value in weather data and packaging it into superb graphic presentations is a hallmark of MetraWeather. Producers recognize the intrinsic value residing in weather programming, but until now, many channels haven’t been able to realize their ambitions,” said Angus Swainson, MetraWeather media general manager. “The launch of ClipStore enables these producers to access – simply, quickly and with minimal investment – the same high-quality weather content enjoyed by audiences across the media landscape.”
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About Red Touch Media:
Red Touch Media (RTM) connects content owners, advertisers, retailers and consumers to premium digital content via one of the entertainment world's most innovative distribution platform. RTM provides content owners with a reliable, secure solution to manage and deliver all digital media assets to their audiences and clients. Advertisers and retailers can target consumers through user content preference and downloads. For more information on Red Touch Media, please visit http://www.redtouchmedia.com.
MetraWeather is a world leader in the delivery of powerful weather intelligence. A subsidiary of the internationally respected and WMO-certified New Zealand National Meteorological Service, MetraWeather provides guidance globally to clients in the media, aviation, energy, marine and infrastructure sectors. For more information on MetraWeather, please visit http://metraweather.com/.