SensyTouch Helps Promote Listerine’s Healthy Smile Using Kinect Technology

SensyTouch and Johnson & Johnson created a smart and engaging way to showcase Listerine’s product line to healthcare professionals at an exhibition in Dubai.

Irvine, CA, June 15, 2014 --(PR.com)-- SensyTouch has again proved to be the leader in interactive marketing dashboards as it is proud to work with Listerine, owned by multinational Johnson & Johnson, in promoting the product line to consumers and oral health providers at an exhibition in Dubai. SensyTouch’s kinect technology provides Listerine with a highly intuitive, engaging, and fun multi-touch kiosks that provides a multi-touch experience that is unmatched.

“Listerine is looking for more reasons to help families stay healthy and practice good oral health habits so they are calling for oral healthcare professionals to help encourage it. And, one of the ways to effectively send this message across and fast, is by using Sensytouch’s innovative technology,” according to SensyTouch’s visionary CEO Suda Sampath. “It is gratifying to see a company like Johnson & Johnson select SensyTouch to deliver the advocacy while captivating user experience,” he added.

SensyTouch’s multi-touch display systems and software applications allow companies to engage users through interactive trade show displays, multi-touch kiosks, and guest service terminals. The elegant and sophisticated displays guarantee a high-powered, highly engaging HD graphics for an extraordinary user experience. The application developed for the product line, Listerine, featured a germ-fighting game through kinect technology, where participants would use their hands to shoot Listerine at germs which are shown attacking the teeth. SensyTouch is engineered to accommodate 48 simultaneous zero-pressure touches and conveniently allow up to ten simultaneous users around its sleek frame.

The makers of LISTERINE® have brought innovation to oral care while advocating to oral hygiene for more than 100 years, and is still the leading oral care brand that delivers a healthier, whiter, and brighter smile. They have combined science and consumer insight to successfully develop oral care category-leading products like antiseptic mouthwash, breath strips, and pre-brush rinse.
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