Oakland Township, MI, June 26, 2014 --(PR.com
)-- Identity Graphic Design celebrated its 20th Anniversary last year and for its 21st year, they are throwing a different kind of party—they’re getting a new name, new logo and a new location. On July 1, Identity Graphic Design will become Identity Creative® and move operations from Warren, MI to Oakland Township, MI.
“Where we do business is not critical to our clients - we have clients from coast to coast. Still, it is critical to us. We needed more space, yet we enjoy the ease of working from a home studio,” said Linda Kleist, who started the business with husband, Bill Kleist, in 1993. The home was built on the tail end of the mid-century modern era and its clean lines and airy spaces, as well as its proximity to woods, will inspire creative collaboration.
Bill Kleist oversees all art direction and he believes making it feasible for their designers to work from the comfort of their home creates an optimal workflow. They can come in to meet and pull together certain aspects a project or to print out a presentation. Then, they can work on the next project in the comfort of their own surroundings. One of the company’s core values is creative joy. Bill believes, “If it’s not fun, it’s not creative.”
“The new name reflects the evolution of the business over the years. What started as a graphic design company that specialized in identity development has become much more. "We do more than graphics. We create and enhance your company's identity starting by identifying and defining the brand, then creating a unique brand identity and keeping that brand aligned in all marketing and company materials."
Identity Creative offers brand identity programs scaled to your business - from startups to small-medium sized businesses. In addition, Bill and Linda are also available to speak to business associations on branding topics that equip business with solid branding tools.
For more information or to register for a Rugby Grille $100 gift certificate, visit their new website: www.identitycreative.com.
Address: Identity Creative, 3405 Aquarious Circle, Oakland Township, MI 48363. Phone: 586.899.8467