Innovative New Web Service Helps Political Candidates Engage Voters on Key Issues via Social Networks
Cupertino, CA, July 17, 2014 --(PR.com
)-- Helping close the gap between political candidates and the people they seek to represent in the upcoming 2014 elections and beyond, Sujjester is a new web service that encourages communication and connection among voters, candidates and socially networked peers. A combination of “suggestion” and “topic injection,” Sujjester offers a new approach for citizens to send their “sujjestions” and “inject” topics of discussion to one or more candidates simultaneously.
“Campaigning in today's social-networked environment is different than it used to be, and citizens are influenced more so by their peers and social networks than by traditional media; TV, newspaper and radio advertisements,” said Kundargi, founder of Sujjester. “Sujjester is the ideal way for citizens to voice their concerns and for candidates to respond to them, without the barriers of geography, time zones or access.”
Candidates can reach out to constituents in communities based on inbound suggestions and topic injections, crossing geographical boundaries to create relevant messaging and influential campaign strategies that interest voters. While most candidates use a variety of outbound messaging tools such as Twitter, Facebook and website “contact us” forms, inbound tools are insufficient for today’s campaign environment.
Helping candidates craft and deliver more effective interaction and messaging while reducing campaign costs. Sujjester tools allow candidates to analyze inbound sujjestions, utilize geo-mapping tools to detect geographically sensitive topics and use keyword analysis to recognize current hot topics. Candidates can also tweet responses via Twitter with a single click, giving followers the ability to participate in ongoing conversations while building a larger social network.
“Sujjester isn’t just designed for candidates: It genuinely benefits citizens as well. Individuals can receive and compare multiple responses, helping them make up their minds about the topics that matter most,” Kundargi added. “No matter what your party and no matter what issues are most important to you, Sujjester is something everyone can vote for.”
Conveniently, sujjestions can be sent from iPhones and Android devices.
Sujjester was launched following the 2012 U.S. presidential elections, which became famous for candidates’ numerous unwanted phone calls during dinner time. The founders of Sujjester recognize that candidates need to connect with voters, but that connection must be non-intrusive and go beyond phone calls and TV ads.
Founded in 2012 and based in Cupertino, Calif., Sujjester was created following the presidential elections that included many unwanted calls from candidates. For more information, please visit www.sujjester.com