Nashville, TN, July 25, 2014 --(PR.com
)-- Belmont Alumni, Samantha Steiner reaches out to Nashville musician Adam Searan to create a jingle for current employer, OnlineBootStore.com. “We didn’t have a budget allotted to music for our YouTube content, but it really needed it,” Steiner stated. While living and working in Nashville, Steiner met and helped local singer and songwriter Adam Searan with Social Media and Promotion. Years later, she called in a favor with Searan and in just days a jingle was born.
OnlineBootStore.com is headquartered in Steiner’s home town of Fond du Lac, Wisconsin. For 4 years straight they made the Inc. 5000 for the fastest growing companies in America. The e-commerce site has a low price guarantee on name brand western and work boots and ship all over the world. A year ago, Alex Masri who has a financial background, took over the company and started incorporating new marketing tactics including the use of YouTube. The short films of boots and how to videos were missing something crucial, music. “Given our company’s credentials and Adam’s, I thought it would be a hard sell to convince him to do the jingle. Turns out he liked the idea and just so happened to need a new pair of cowboy boots,” Steiner explained. “A publishing professor at Belmont once told me, ‘it all starts with a song’, we didn’t start with a song but we made sure not to leave it out of the equation. Now we have a powerful branding and marketing tool.”
Since the addition of Adam Searan’s jingle, audience retention rates and engagements have gone up dramatically for Online Boot Stores YouTube videos, says Steiner. “The insights and data we can analyze from these videos just proves the power of music in marketing. We didn’t have a budget to work with but we thought outside of the box and made things happen. Adam agreeing to write the jingle for a pair of boots just goes to show how great the Nashville music scene is, everyone is so willing to help each other out.”
In addition to a pair of boots, OnlineBootStore.com has agreed to give Adam Searan credit for his contributions whenever it is used and even help promote his personal endeavors in music, including a self-titled album coming out in August.
To learn more about OnlineBootStore, visit their website at www.onlinebootstore.com. Click the blog link to listen to the jingle and find out more information on Adam Searan.
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