Brooklyn, NY, August 04, 2014 --(PR.com
)-- Fashionistas in Brooklyn no longer have to wait for their local stores to stock up with latest trends; they can now reserve new looks straight off the runway.
Luevo, an online platform that creates a direct channel between designers and shoppers has just announced a new partnership with Fashion Week Brooklyn. This season, select designers will be showcasing their runway designs on the Luevo platform and fans can pre-order the products they love.
It’s an idea that supports both the fashion consumers and the creators: fashion lovers have access to emerging designers and next-season looks, while designers receive the support of cash flow to produce their collections.
“The fashion world is changing and the ways in which designers can interact with potential customers is changing as well. So many fashion lovers support local design but until now if a retailer didn’t pick up the line, the collection wasn’t available. With our Luevo partnership, we are making runway collections available to online shoppers worldwide, and our designers manufacture based on the demand they get,” says Colleen Armstrong, Fashion Week Brooklyn Media Director.
“Luevo is thrilled to be a part of Fashion Week Brooklyn - one of the leading fashion events in the United States showcasing the talent of aspiring, established and renowned designers from across the globe,” says Ana Caracaleanu one of Luevo’s founders. “It is exciting for us because Brooklyn is renowned for their fashion ecosystem that fosters creativity in both arts and fashion.” Indeed, Brooklyn was named the “future of New York fashion” by Time Magazine.
Luevo is a new way to discover emerging fashion designers. A secured payment system allows shoppers to reserve their favourite item as soon as it hits the runway. Shoppers only make a purchase when the product reaches its reserve goal which allows the designer to go into production. All designers on Luevo are the original creators of their work and have been carefully selected by a team of fashion stylists.
About Fashion Week Brooklyn
Presented by the non-profit, BK Style Foundation, Fashion Week Brooklyn is a full production event, geared to market and promote emerging and established designers from around the world. FWB features men's, women's, children’s, eco-friendly, pet couture, accessory, RTW, bridal and couture collections. FWB follows the fashion industry calendar and presents the production directly after NY Fashion Week to the press/media, buyers and celebrities. The FWB Spring/Summer 2015 collection show begins October 2-5, 2014 at Industry City.
Visit www.fashionweekbrooklyn.com for more information.
For more information please contact:
Ana Caracaleanu, Luevo, founder and CEO