Washington, DC, August 06, 2014 --(PR.com
)-- Luevo is thrilled to announce a new partnership with DC Fashion Week that will connect fashionistas from the District to emerging fashion designers!
For the first time ever, DC Fashion Week fans can shop from selected designers, straight off the runway. Designers load runway shots from their latest collections onto their dedicated Luevo profiles, and fans can pre-order their favorite items. Once enough interest is gauged on their products, designers go into production and ship to customers, ahead of retail distribution.
The innovative technology facilitates an on-demand production system that is much needed by emerging fashion designers. At the same time, consumers now have the opportunity to shop exclusive designs as soon as they hit the runway.
"Historically, if a designer's collection wasn't chosen by a retailer, it was not widely available to consumers. At the same time we’ve seen the support of local fashion designers by fashion lovers worldwide has grown exponentially. Largely due to DC Fashion Week's (DCFW) partnership with Luevo, today's fashion shoppers actually dictate what gets manufactured next as they preorder pre-production items, and get easy access to these garments," says executive director of DCFW Ean Williams.
“I founded Luevo because I saw the need from both sides of the equation: as an avid fashion consumer myself, I always wanted to stay ahead of the trend; and on the other hand, I have many designer friends that find it increasingly difficult and risky to stock up with inventory,” replies Ana Caracaleanu, one of Luevo’s founders. “DC Fashion Week offers a great marketing platform for emerging designers, and I saw this as an opportunity to connect fashion-forward consumers with emerging designers from the US.”
Luevo is a new way to discover emerging fashion designers. A secured payment system allows shoppers to reserve their favourite item as soon as it hits the runway. Shoppers only make a purchase when the product reaches its reserve goal which allows the designer to go into production. All designers on Luevo are the original creators of their work and have been carefully selected by a team of fashion stylists.
About DC Fashion Week
A partnership of independent fashion designers, producers and models, DC FASHION WEEK (DCFW) was created to increase economic development in the area of fashion design, clothing merchandising and modeling, and to enhance the visibility of the nation's capital as a center of international fashion. DC Fashion Week is the fastest growing international fashion week exhibit in the world and is held twice a year in February and September.
For more information please contact:
Ana Caracaleanu, Luevo, founder and CEO