DoveŽ Selects TFI Envision, Inc. for Walgreens Endcap Display
Norwalk, CT, September 05, 2014 --(PR.com
)-- The Dove® team at Unilever selected TFI Envision, Inc. to develop the recent Dove Mixed Product Masterbrand Endcap Display for Walgreens.
The display features a variety of Dove products including body washes, beauty bars, hair care products and deodorants. Each shelf is dedicated to a particular product offering. A header card at the top and large communication boxes align product messaging with eye catching visuals using images of women from the “Dove. Real Beauty from Real Care” campaign.
The shelf trays provide store specific information. Side panels left and right provide additional messaging area while also providing a visual break from the rest of the store shelving.
In the retail marketing world, location is everything. One of the most popular display areas for merchandise in a stores is the hub at the end of an aisle, also known as the endcap. This is highly visible from the popular perimeter shopping areas.The proximity of the endcap to the main traffic area encourages impulse shopping, even if the shopper is merely traveling from the back of the store to the cash register. And if the customer has no need to venture down a particular aisle, the convenience factor of grabbing a product at the endcap has its own appeal.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.