TAG Announces Executive Promotion and Expanded Role

Anneke Stender Named Executive Vice President and Head of Corporate and Family Outsourced Accounting Division

La Jolla, CA, September 26, 2014 --(PR.com)-- TAG, Southern California’s premier outsourced accounting and enterprise software consultancy firm, announced today that Anneke Stender has been named Executive Vice President. In her new role, Stender will oversee TAG’s Corporate Accounting and Family CFO Divisions, including managing a team of client relationship managers, new business development and implementing a strategic plan for the division’s growth into new industries and geographic areas.

“The decision to promote Anneke and have her lead both family and corporate accounting divisions is a result of her ability to consistently exceed her client’s expectations and tremendous leadership abilities,” said Robert Scherer, President of TAG. “With an excellent blend of finance and business development skills, she has earned respect from her peers, staff, advisors and clients. Anneke and I have the same vision on how we want to grow this business so this was simply the right thing to do for TAG as a whole.” he said.

Stender joined TAG in 2003 as the company’s corporate Controller and was quickly promoted to become a key member of the executive management team. In 2007, she developed TAG Family CFO to help with the personal financial affairs of busy CEOs and high-net-worth families with complex accounting and reporting needs. Under her leadership, TAG Family CFO has grown in revenues each year by 25% with a high client retention rate. Stender has made significant contributions to TAG by implementing outsourced personal/executive assistant services, cultivated a new niche with outsourced accounting for non-profit organizations and family foundations, as well as open new office locations in Rancho Santa Fe, CA and Newport Beach, CA.

Stender will continue to improve systems and processes for TAG Corporate Accounting and TAG Family CFO while developing new business to become the outsourced accounting service provider for companies and families in all of California.

About TAG
Founded in 1996, TAG’s mission is to help entrepreneurial companies and high-net worth individuals achieve their business and financial goals by providing an unparalleled array of customized, effective and trusted accounting services, software and counsel. Through proprietary systems, TAG becomes a highly effective extension of internal client operations, ensuring timely, dependable and cost-effective results. TAG is an authorized Sage and NetSuite solution provider.

TAG has three office locations in Southern California, including La Jolla, Rancho Santa Fe and Newport Beach.
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Sara Gilman
619-225-9322
www.teamtag.net
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