Lead to Succeed – the Moving and Storage Guide to Perpetual Profitability by David A. Duryee is Now Available for Purchase at Amazon.com

Rancho Mirage, CA, November 20, 2014 --(PR.com)-- This book is about how to run a successful business. The primary focus is the moving and storage industry, however the principles contained in this book apply equally to running a successful business of any kind.

Duryee states that success begins with effective leadership and lists the ten most important traits of effective leaders in the first chapter. One of the leadership traits is a knowledge of basic finance, and techniques for analyzing financial statements are discussed in lay terms which are aimed at the non-financial person.

Twelve financial relationships are discussed which allow the business owner to easily determine what, if any, are the areas of the business that might need improvement. In addition, strategic planning and financial forecasting are outlined, and special techniques for cash flow analysis and planning is emphasized as being critically important.

Forms are provided for analysis and planning purposes, and the book concludes with insights in dealing with the firm's banker and CPA.

All areas for operating a successful business, including effective leadership, historical analysis, and planning for the future are discussed in laymen's terms. This book is the result of over 30 years in observing and analyzing successful businesses by Mr. Duryee, who is the Managing Director of Horizon Management Services LLC.