Water Damage Restoration Service in Little Rock, AR Turns to Web Marketing to Reach Local Residents

Bradford, AR, October 03, 2015 --(PR.com)-- For home and business owners in the Little Rock area who need help cleaning up after disaster strikes their property, it should soon be a lot easier to locate the best company for the job. Arkansas Power Dry, which offers environmental services including water damage restoration, fire damage restoration, and mold remediation, is teaming up with the Web marketing specialists at Prospect Genius to improve its Web presence. The goal is to make it easier for people to get in touch with Arkansas Power Dry, so they can receive the prompt assistance they need.

A December 2014 study by the Pew Internet & American Life Project found that approximately 81% of Internet users turn to the Web and their cell phones to learn about products and services they’re interested in purchasing. Having easy Internet access to local businesses is especially important in emergency situations, such as a flood, fire, or other environmental hazard. That’s why it’s so vital for a company like Arkansas Power Dry to be able to connect quickly with its customers via online channels. Thanks to Prospect Genus’s expertise, Arkansas Power Dry should soon display more prominently on relevant search engine results pages, as well as in online directories of Little Rock–area businesses offering water damage restoration and related services.

Prospect Genius calls on a variety of Internet marketing tactics to improve its clients’ Web presence. For Arkansas Power Dry, these techniques include search engine optimization (SEO), directory placement, and professional content creation. Taken as part of a comprehensive marketing plan, Web advertising can help small and medium businesses broaden their customer base.

“When people search the Web for water damage cleanup, mold remediation, and other services Arkansas Power Dry provides, we want them to encounter the company among the top results,” explains Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Once they visit Arkansas Power Dry’s Web site and learn about what sets the company apart from its competitors, they can make an informed hiring decision.”

Arkansas Power Dry is licensed and insured to provide water and fire damage restoration, mold inspection and remediation, and much more in Little Rock. In business since 1987, Arkansas Power Dry stands behind all of its services with warranties.