HVAC Service Provider in Lancaster, PA, Develops New Web Site to Connect with Local Residents

Lancaster, PA, January 15, 2016 --(PR.com)-- Wagner Heating & Cooling, a family-owned HVAC company based in Lancaster, PA, recently launched a new Web site, making it easier than ever for locals to learn about their services. This HVAC contractor is working with Prospect Genius, an online advertising company, to develop a Web marketing campaign to promote the new site’s online visibility through a variety of time-tested tactics such as search engine optimization (SEO) and directory placement. A strong Web marketing strategy will help Wagner Heating & Cooling remain competitive in the industry as prospective customers increasingly use the Internet to find information on area service providers.

Average low temperatures can be less than 25 degrees Fahrenheit in Lancaster during winter, and summertime highs often reach more than 85 degrees Fahrenheit. Because the area sees such temperature extremes, customers are often in a hurry find professional furnace repair and other HVAC services so their families can stay safe and comfortable.

“People who need central air repair or emergency furnace repair are looking for immediate assistance,” says Matt Gallo, an Internet marketing specialist with Prospect Genius. “They don’t want to wade through a list of heating and cooling service providers. Our aim is to help people find Wagner Heating & Cooling right away, with a simple Google or Bing search. It will be a win-win situation for both parties.”

Having a Web site will help Wagner Heating & Cooling stand out from the local competition. Despite the fact that 97% of consumers search online for products and services, only 51% of small businesses have a Web site, the SCORE small business association finds. The team at Prospect Genius is working to ensure that Wagner Heating & Cooling's new site appears prominently on search engine results pages. This means that when Lancaster-area residents search online for professionals to assist them with air conditioner repair, new furnace installation, or other HVAC services, they will be able to quickly find information about Wagner Heating & Cooling.

Wagner Heating & Cooling is a licensed, bonded, and insured HVAC company. They have been providing Lancaster, PA, and surrounding communities with furnace repair, boiler repair, and other HVAC services since 1994.