Official Launch of ibanana integrated media inc.
Linking Content with Technology to Establish a Powerful Cross-Platform Synergy.
Toronto, Canada, March 16, 2006 --(PR.com)-- ibanana integrated media inc., headed by industry executive Michael Hefferon, announced today its official launch as an entertainment company dedicated to developing and producing integrated content for Television, Web, Mobile and Gaming platforms.
Responding to industry demand for dynamic content with digital media convergence, ibanana has developed a concept that utilizes the strengths and applications of each platform to develop inherent synergies.
“ibanana’s entertainment strategy links content with technology, establishing a powerful cross-platform synergy that engages and entertains the audience,” states CEO and Co-Founder Michael Hefferon. “We are a media company focusing on integrated content production and rights exploitation for TELEVISION, WEB, MOBILE and GAMING platforms.”
“Creativity is key to the overall strategy” adds CCO and Co-Founder Bradley Cuttress. “This is an exciting period in the evolution of how content is produced. Current technology has transformed the way we approach the integration and delivery of content across these four key distribution platforms.”
ibanana embraces digital content creation by employing digital production technologies that utilize digital assets as building blocks of content for every form of media distribution. The company’s cross-platform production model significantly reduces costly duplication of resources, allowing for more competitive budgets and enhanced production values.
Employing a cross-platform approach to distribution, ibanana creates synergies between these four key entertainment platforms. This approach in turn increases audience viewership and interaction, including strategic content windows with a multiple format approach, which creates inherent cross-marketing synergies and increased licensing opportunities.
ibanana’s unique approach to creating integrated content synergies between Television, Web, Mobile and Gaming, has led to current discussions with key studios, broadcasters and distributors interested in establishing up-coming projects and collaborations.
Contact Information
Michael Hefferon
CEO/Co-Founder
michael@ibanana.net
ibanana integrated media inc.
278A Gladstone Avenue Suite 100
Toronto, Ontario M6J 3L6
Phone: +1.416.850.0909 Fax: +1.416.850.1518
http://www.ibanana.net
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Responding to industry demand for dynamic content with digital media convergence, ibanana has developed a concept that utilizes the strengths and applications of each platform to develop inherent synergies.
“ibanana’s entertainment strategy links content with technology, establishing a powerful cross-platform synergy that engages and entertains the audience,” states CEO and Co-Founder Michael Hefferon. “We are a media company focusing on integrated content production and rights exploitation for TELEVISION, WEB, MOBILE and GAMING platforms.”
“Creativity is key to the overall strategy” adds CCO and Co-Founder Bradley Cuttress. “This is an exciting period in the evolution of how content is produced. Current technology has transformed the way we approach the integration and delivery of content across these four key distribution platforms.”
ibanana embraces digital content creation by employing digital production technologies that utilize digital assets as building blocks of content for every form of media distribution. The company’s cross-platform production model significantly reduces costly duplication of resources, allowing for more competitive budgets and enhanced production values.
Employing a cross-platform approach to distribution, ibanana creates synergies between these four key entertainment platforms. This approach in turn increases audience viewership and interaction, including strategic content windows with a multiple format approach, which creates inherent cross-marketing synergies and increased licensing opportunities.
ibanana’s unique approach to creating integrated content synergies between Television, Web, Mobile and Gaming, has led to current discussions with key studios, broadcasters and distributors interested in establishing up-coming projects and collaborations.
Contact Information
Michael Hefferon
CEO/Co-Founder
michael@ibanana.net
ibanana integrated media inc.
278A Gladstone Avenue Suite 100
Toronto, Ontario M6J 3L6
Phone: +1.416.850.0909 Fax: +1.416.850.1518
http://www.ibanana.net
###
Contact
ibanana integrated media inc.
Michael Hefferon
+1.416.850.0909
www.ibanana.net
Fax - +1.416.850.1518
Michael Hefferon
+1.416.850.0909
www.ibanana.net
Fax - +1.416.850.1518
Contact
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