Media advisor Charles Barrett formed The Barrett Company in 1991 as a full service public relations and marketing communications agency. The Los Angeles headquartered firm offers integrated media marketing and marketing research expertise, with an emphasis on public relations, for the entertainment and leisure time/travel industries -- serving celebrities, motion pictures, television, radio, new media, authors, hotels and tourism.
Since our creation, we have served such companies as Warner Brothers to American Movie Classics cable channel, celebrities such as Johnny Carson to the Internet studio Z.com (David Spade, Alanis Morrisette), and Hilton Hotels to Paramount Pictures.
Mr. Barrett formed the firm after serving in top public relations positions with the National Broadcasting Company (NBC) for more than ten years, where he was in charge of media relations for The Tonight Show and Today, among other well-known NBC shows such as Unsolved Mysteries, Fame, and numerous highly-rated NBC specials including The American Film Institute Lifetime Achievement Awards, and The American Movie Awards.
Earlier, he held executive media relations posts with both 20th Century Fox Film Corporation in New York and Capitol Records in Hollywood, New York and London, where he helped shape successful media campaigns for an array of musical performers.
Charles Barrett began his media career as a reporter with The Associated Press, and later served on the editorial staffs of both The Hollywood Reporter and Billboard.
The Barrett Company is well-known and regarded among the world's media outlets for its credibility and creativity. Through some 10 years of client assignments we have developed remarkable and successful campaigns for our wide range of companies and celebrities, which have paved the way for us to produce media, consumer and trade events of all descriptions both in the United States and overseas, including Cannes.
Our experience, skills and knowledge in the areas of our professional disciplines have developed programs we are proud of, including trade and consumer publicity, crisis communications, new company and celebrity launches, trade show media awareness, marketing communications solutions, marketing research, focus campaigns and integrated media attention programs. No assignment is too big or too small for us. We possess a keen awareness of the workings of the global media and have demonstrated over the years our ability to create stunning and effective media outreach models for our valued clients, be they well established, or start-ups.
In motion pictures, The Barrett Company's numerous client accomplishments include media outreach for Apollo's Showcase of Oscar® Nominated Shorts that played to full theatres in Los Angeles to Washington, D.C. TBC pros successfully generated key industry awards for top feature films such as Warners' City of Angels with Meg Ryan, and for MGM's blockbuster film, Tomorrow Never Dies with Pierce Brosnan. In addition, we introduced the world media to the inaugural Beverly Hills Film Festival held in April 2001 with director/author Henry Bromell (Panic with Donald Sutherland). We have also served the San Diego World Film Festival.
TBC is proud of its association with renowned film marketing professional Jerry Pam, who continues his long-term relationship with Miramax Films. Mr. Pam's accomplished film marketing career ranges from his days with The Beatles on their hit films, A Hard Day's Night and Help, to most recently, such successes as Chocolat, Cinema Paridiso, Cider House Rules, the Oscar® winner Shakespeare in Love and Good Will Hunting, among many other pictures. He also created campaigns for Apocalypse Now, Last Tango in Paris, American Graffiti, The Conversation, and Midnight Express.
Jerry has represented numerous screen and television personalities, including Michael Caine, Roger Moore, Jaclyn Smith, and Robert Stack, as well as well-known writers like Sidney Sheldon, Jackie Collins, Judith Krantz, and Morris West. His corporate clients have ranged from Rolls Royce to Mouton Cadet wines, and Faberge to General Mills.
Our work in book publishing includes the media marketing campaign for film producer/agent Marty Jurow (Breakfast At Tiffany's, The Pink Panther, and Terms of Endearment) and his tales of Hollywood's Golden Age -- Marty Jurow Seein' Stars: A Show Biz Odyssey, a hardbound work published by Southern Methodist University Press. In his book, Mr. Jurow tells riveting vignettes and stories about Jack Lemmon, Karl Malden, Frank Sinatra, Ava Gardiner, Audrey Hepburn, Marlon Brando, author Truman Capote, Katharine Hepburn, Elvis Presley and Gary Cooper, among others.
A key professional on The Barrett Company team is John Michaeli, who offers international and domestic public relations/communications expertise with a proven track record of developing, implementing and directing strategic marketing campaigns. Mr. Michaeli formerly served as head of global communications for Open TV, the world's leading interactive and media solutions company. Open TV builds a complete software and infrastructure platform that enables digital television and brings on-demand content to other digital communications devices.
In addition, he has held senior management posts with agencies and companies in the entertainment, technology, new media, network TV and public relations industries, including Walt Disney Studios, Fox Family Channel, Warner Brothers, Pax TV and Hanna-Barbera, the renowned animation studio in Hollywood.
Our notable TBC television projects include campaigns for reality based TV productions such as NBC's Unsolved Mysteries to Paramount TV's Wild Things to Fox TV's Cops and the long-running syndicated series, Star Search -- that resulted in across-the-board media attention and awareness in a wide range of outlets from USA Today to the New York Times as well as The Wall Street Journal, Daily Variety, The Hollywood Reporter, Multi Channel News, Entertainment Tonight, Access Hollywood, E! TV, Today, Good Morning America and The Tonight Show. Our work with Director/DP Jonathan West of the hit CBS series CSI: Crime Scene Investigation produced stories in several magazines. Our client, producer Bert van Munster, created the new CBS series, The Amazing Race.
In the technology and new media area -- while working with film producer Jerry Bruckheimer (Pearl Harbor) and his Internet studio, Z.com, TBC created and accomplished global media attention for the online cyber reality hit -- Dare For Dollars.com, as well as Z.com cyber marketing promotions for both comic/actor David Spade and singer Alanis Morrisette. USA Today developed a major story for our client Auctionfun.com that held an on line auction of noted Hollywood memorabilia, including Judy Garland's shoes from The Wizard of Oz. Media attention for Open TV was also accomplished in a wide spectrum of trade and consumer media outlets.
Among the hotel and travel industry clients we have served are Hilton Hotels and Walt Disney World in Florida. Via our TBC "Getaways" on line travel newsletter we have spurred media coverage for such hotels as Santa Barbara's renowned El Encanto to Vermont's Old Tavern Inn and Westin's Mission Hills in Rancho Mirage, CA., as well as Paris' George V and London's Halcyon. Representing The Barrett Company in New York is Ward Morehouse III. Mr. Morehouse is a media professional with more than 20 years of experience, including work with NBC, and having served as vice president of New York PR firm Jack Raymond & Company. Ward is the author of two travel-oriented books, The Waldorf Astoria: America's Gilded Dream, and The Plaza: An Intimate Portrait of the Ultimate Hotel. He also served as The New York Post's chief Broadway columnist and worked as a journalist with Reuters.
Don Graham is a consummate professional in the marketing of Jazz and Adult Standard recorded music. He has created and directed award winning marketing campaigns for such well-known artists as Diana Krall, Andrea Bocelli, Joni Mitchell, The Irish Tenors and actor/singer James Darren, to name but a few. Companies served include Concord, Atlantic and Warner Brothers Records. Artist media marketing via designated radio guestings, retail contests, and tour support are Don's specialty. Previously, he served as Vice President of Promotion for both United Artists and A&M Records.
Barbara Wall heads up The Barrett Company's Marketing Research services. She has accomplished extensive research assignments for both consumer and B2B companies, ranging from technology to entertainment to services. Ms. Wall formerly served as a Senior Director at Lieberman Research Worldwide, Manager of Marketing Research Services for Xerox Corporation's Printing Systems Division, as well as Marketing Manager at TRW Information Services (Experian) and Market Analyst at Computer Sciences Corporation. She has designed and executed qualitative and quantitative research, covering such areas as customer satisfaction and loyalty, consumer attitudes and usage, advertising tracking, segmentation and profiling, as well as product/concept testing, demand and forecasting. At Lieberman Research, Ms. Wall managed projects for clients such as BMG Music Service, The Fox Network, Eddie Bauer, Levi's, Starbucks, Jamba Juice, Virgin and Cooking.com.