We lived in a beautiful house in a wonderful neighborhood. Unfortunately, it was 40 minutes one way drive from our church, schools, doctors and the family activities. Many families would drive through our neighborhood every weekend watching for 1 of the 165 houses to go for sale. With that kind of traffic, why would we hire and pay a realtor 3% to "advertise" our house? We felt the realtor would put us in the MLS and wait for the people to come. This service was hardly worth 3%. See, we really did not need a full service realtor, we needed MLS and Realtor.com exposure.
We started looking around the internet and found a national advertising company. We signed up. The broker contacted us and it was a disaster! I was so frustrated. I called and asked for the owner. I discussed my frustrations. He suggested that my wife open a real estate company and be his Michigan broker. So we did.
That was in September 2003 and within 6 monhts we have become the largest Flat Fee company in Michigan. Many thanks to all of our customers and their referrals. We also thank all of our national advertising partners who entrust their customers to our dedicated company everyday. Lastly, a special thank you to the owners of that single national advertising company whom had faith in us from the very beginning.