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Barry L. Friedberg, M.D., Cosmetic Surgery...

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In the well-known fairy tale, Goldilocks finds Poppa bear's porridge too hot, Mama bear's porridge too cold, but Baby bear's porridge just right. ‘Goldilocks’ anesthesia alludes to minimally invasive anesthesia(MIA)® wherein patients are neither over-anesthetized nor under-anesthetized but 'just right.' - November 27, 2007
In 2004, Olivia Goldsmith, author of the First Wives’ Club, died during cosmetic surgery. More recently, Dr. Donde West, mother of rapper Kanye West, died following cosmetic surgery. “Aside from post-mastectomy reconstruction, there are no medical reasons for cosmetic surgery. Therefore, no avoidable anesthesia risks, like those associated with general anesthesia, are acceptable,” claims Dr. Barry L. Friedberg. - November 15, 2007
“Most patients tolerate their anesthetic experience despite the care they receive rather than because of it,” claims Dr. Barry Friedberg, holder of the trademark “minimally invasive anesthesia (MIA).®” - October 23, 2007
"'Safer, Simpler, Better & more Cost Effective' cosmetic surgery anesthesia is here today," says Dr. Barry L. Friedberg, developer of bispectral index (BIS) monitored propofol ketamine sedation, now trademarked as minimally invasive anesthesia (MIA).® The public must ask for "Safer, Simpler, Better & Cost Effective" cosmetic surgery anesthesia for the surgical and anesthesia professions to change. - September 18, 2007
“Portuguese speaking Brazil is regarded as the world’s capitol of cosmetic surgery,” claims Dr. Barry L. Friedberg. In recognition of the Brazilian market, Friedberg’s “Anesthesia Cosmetic Surgery,” a ground-breaking book, is now scheduled for a Portuguese translation after only 4 months in print, according to publisher Cambridge University Press. Knowledge acquired in this book will empower patients to demand a safer, simpler anesthetic for their surgery. - September 07, 2007
A recap of the highlights of this non-commercial, patient-oriented web site dedicated to informing the public of safer, simpler anesthesia with better results is provided on the 5th anniversary of its launch. - August 14, 2006
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