Gen-Sights, a marketing communications venture in Massachusetts, has been collaborating with Williston Publishing (VT), the event company for the New England Boomers & Seniors Expo 2011. "We wanted the exhibitors to have a successful expo and thought we could provide some helpful tips about... - October 23, 2011

Are marketers overlooking a potentially valuable target audience? Tom Gorski, Lynn Schweikart and Laura Willis think so. The three founders of Gen-Sights presented their case at the January 27th meeting of The South Shore Ad Club. In a presentation entitled "Baby Boomers - From Myth to Magic",... - February 05, 2010