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Gen-Sights at New England Boomers & Seniors Expo

Boston, MA, October 23, 2011 --( Gen-Sights, a marketing communications venture in Massachusetts, has been collaborating with Williston Publishing (VT), the event company for the New England Boomers & Seniors Expo 2011. "We wanted the exhibitors to have a successful expo and thought we could provide some helpful tips about marketing to the Baby Boomer and Senior audiences," explained Tom Gorski, Principal and Marketing Strategist at Gen-Sights. An interactive webinar was presented to the exhibitors in early September to allow time for the exhibitors to implement some of the tactics presented.

There will be a "Small Business Incubator" section of the show where Baby Boomer entrepreneurs and small business owners can connect with business professionals that can provide guidance in starting or growing a business. Gen-Sights will be offering their expertise in the area of branding and marketing. "Though we typically work with companies that are a little larger, we were excited about the opportunity to make an impact on these businesses who need to understand the nuances of marketing to the Boomer segment. Plus, we can provide general marketing and branding guidance, as well," Gorski said.

The New England Boomers & Seniors EXPO 2011 takes place October 29th and 30th, 2011 and is primarily geared toward the consumer, as both a fun social event as well as an opportunity to gather important information on everything from travel and financial planning to health and wellness... and so much more. All ages are welcome to enjoy an array of interactive exhibits, Travel Pavilion, Arts Pavilion, wine and food tasting, giveaways, a wide variety of workshops, plus live entertainment including The April Hall Group featuring musicians from the Boston Pops and a concert by David Cassidy (of Partridge Family fame), fashion shows, game shows and more. For more information go to

About Gen-Sights: it's a collaborative marketing communications venture that helps companies position themselves for success in the Baby Boomer market.

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Laura A. Willis

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