Website Optimization Creates Competitive Edge for AreaRugsClub.com

A website is an online retailer’s most powerful weapon for creating a competitive edge in today’s global marketplace. A website has only seconds to impress a potential customer before they move on to browse another site. As important as first impressions are to drawing a web surfer into exploring a site, the ease of navigation and filtering will keep them there. - November 01, 2011

Social Media; The New Frontier in Online Customer Service

It doesn’t take a Willy Loman to understand that in business, customer service drives customer satisfaction and customer satisfaction drives sales. Traditionally, establishing personal relationships was a key factor. Today’s challenge for online retailers is creating personal relationships within the impersonal technologies of ecommerce. - November 01, 2010

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