Website Optimization Creates Competitive Edge for AreaRugsClub.com
A website is an online retailer’s most powerful weapon for creating a competitive edge in today’s global marketplace. A website has only seconds to impress a potential customer before they move on to browse another site. As important as first impressions are to drawing a web surfer into exploring a site, the ease of navigation and filtering will keep them there.
Winner of the LA Daily News Reader’s Choice Award, the company is widely known for its over-the-top Area Rugs Club benefits; 150% price match guarantee; 30-day in-home trial period and multiple freebies, such as no-tax shipping, rug pads and no restocking fees. Strong advocates of value-added customer service,
AreaRugsClub.com also increased the personalization of the online shopping experience by adding a blog and informative articles to their website, as well as, delving into the social media phenomenon by creating a Facebook page (http://www.facebook.com/arearugsclub). Interaction with FB friends has helped the Area Rugs Club assess how to better serve both their current and future customer base.
Value-added opportunities can rapidly lose their value if the website is not kept technologically optimized. Sales Manager James Bajoul explains the Area Rugs Club philosophy, "We have spent many hours enhancing our website's search component by including filters for color, material, shape, brand and size. Our aim is to make our customer’s shopping experience as pleasant as possible. A fully optimized website is a win-win situation. It allows us to offer the consumer an inventory consisting of thousands of rugs, ensuring the opportunity to find the perfect rug as quickly as possible.”
Going through thousands of rug choices can be a daunting task, however AreaRugsClub.com recently updated their website to be even more user friendly. In addition to offering multiple filtering options, a new pop-up box feature provides product information when a mouse rolls over a thumbnail; saving a great deal of viewing time for the consumer.
AreaRugClub.com is just one example of an online retailer who has realized increased revenue through the competitive edge benefits of website optimization.
AreaRugsClub.com is part of a family-owned business founded in 1984. Membership is free and automatic with a first purchase. AreaRugsClub.com offers thousands of floor covering options at the lowest prices in the marketplace. Exceptional customer service, an easily navigable website and value-added articles, all serve to optimize a member’s ability to choose the perfect rug for the best value.