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Paula's Choice

Press Releases

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Antioxidants are an absolute must if you want radiant, smooth, younger looking skin. Whether part of your diet or applied topically, antioxidants can help your skin. Internationally known beauty expert Paula Begoun and her Paula’s Choice Research Team share tips on how you can give your skin more... - December 14, 2012
It’s easy to be tempted by cosmetics claims that sound too good to be true, but knowing which claims are false or misleading can save consumers money. Cosmetics expert Paula Begoun, and the Paula’s Choice Research Team, present the top five cosmetics claims to ignore—and what to look for instead. - December 14, 2012
Many skin-care and makeup products that have been around for decades earn praise for their classic charm; but, sticking with old favorites may actually deprive skin of effective products that can truly offer impressive results. Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates classic products to identify those that should be retired to make way for the state-of-the-art formulations reviewed in Don’t Go to the Cosmetics Counter Without Me. - December 14, 2012
The beginning of the New Year is an exciting time for setting personal goals, whether it’s weight loss, financial targets, or volunteering more in your community. No matter what your New Year’s resolution, feeling good about your appearance helps you put your best foot forward. Here are four... - December 13, 2012
Deck the halls with…puffy eyes and breakouts? Not this year! Your holiday cheer may bring on skin troubles, but we've got quick beauty fixes to keep you looking gorgeous. - December 13, 2012
A “pregnancy glow” can be one of the beautiful side effects of being an expectant mother, but pregnancy also can bring on unwanted changes to skin that no one would call glowing. The Paula’s Choice Research Team, which collaborated to write the current best-selling book, Don’t Go to the Cosmetics Counter Without Me, can help turn any pregnancy skin-care concern from glaring to glowing. - December 13, 2012
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