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Seattle, WA, December 13, 2012 --( The beginning of the New Year is an exciting time for setting personal goals, whether it’s weight loss, financial targets, or volunteering more in your community. No matter what your New Year’s resolution, feeling good about your appearance helps you put your best foot forward. Here are four easy, but truly effective, ways to update your look and bring about a more confident, beautiful you in 2013.

1. Play Up Your Lashes so Your Eyeshadow Doesn’t Have to
Most of us don’t have enough time to apply a perfectly blended set of eyeshadows in our morning routine—and you don’t need to! Instead, focus on emphasizing your lashes with a great mascara and sweep a thin or smudged liner across your lids for a sophisticated, beautiful look.

This classic look is universally flattering and a chic way to emphasize your eyes in no time flat. To take it a step further, groom and enhance your brows following this step-by-step guide. You’ll look more put together, so you can confidently take on whatever new project, challenge, or celebration the New Year brings.

How to pull it off: Paula’s Choice Illicit Lash Maximum Impact Mascara ($10.95), Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum ($10.95), and Paula's Choice Browlistic Long-Wearing Precision Brow Color ($9.95).

2. Add a Touch of Radiance to Your Complexion
Adding an “illuminating” effect to your face creates a healthy, warm glow and more youthful appearance. You can highlight features such as the cheekbones, inner corner of the eyes, bridge of the nose, brow bone, or above your cupid’s bow by applying a small amount of illuminator and gently sweeping it out to blend in with the rest of your skin, making sure there are no harsh edges.

Beware: Too much shine can make your skin look greasy, and products with overt sparkle or glitter look more tacky than classy.

Fail-proof skin illuminators: Avon Mark Get Bright Hook Up Highlighter ($6), Paula’s Choice RESIST Cellular Defense Daily Moisturizer with SPF 25 & Antioxidants ($24.95), or Yves Saint Laurent Teint Parfait Complexion Enhancer ($42).

3. Experiment with Lip Color
If you are stuck wearing the same lip color season after season, or even worse, year after year, consider breaking out of your comfort zone and adding a pop of color to your lips. This is one of the simplest ways to transform your look, it doesn’t add any extra time to your makeup routine, and it can enhance or spice up your look every day.

In a rut with pale pinks and nudes? See what a raspberry shade does for you. Tired of your same classic red? Experiment with a coral or pinkish mauve color. Not every lipstick color under the rainbow is going to suit you—the key is to try several and see what works for you. You might just be surprised by how stunning you look in a new shade—and the change is sure to garner some compliments from people who are used to seeing you wear the same color day after day.

Lip color collections with gorgeous shade options: Paula’s Choice Perfect Shine Hydrating Lip Gloss ($9.95), Giorgio Armani Rouge D’Armani Lipstick ($30), and Mary Kay Creme Lipstick ($13).

4. Schedule a Professional Hair Consultation
If you’ve been sporting the same hairstyle since “The Rachel” from Friends, you’re due for an update. Perhaps you’re using your long locks as a security blanket, but the majority of the time they look dull, damaged, and limp. Or maybe you’ve always gone with bleached-blonde tresses, even though there are plenty of other beautiful options when it comes to color. Whether you’re interested in changing up the color or going for a new cut, the key is to find a style that you love but that also is manageable on a daily basis.

Most salons offer a free hair consultation prior to scheduling an appointment, which is a great way to find out what the pros think best suits your look and lifestyle, without the pressure of doing it right then and there. Well-trained stylists take several factors into consideration, such as your face shape, eye color, skin tone, the way your hair parts, your personal skill level when it comes to styling, and so on. It’s perfectly fine to give yourself a couple days to mull it over before booking an appointment, but don’t wait too long or you might chicken out and fall back into your same old rut.

Matching your New Year’s resolution on the inside and on the outside can bring about a new confidence that enables you to achieve more than you ever dreamed, and these four, easy makeover tips can help you get there.
Contact Information
Paula's Choice
Tanya Wayne

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