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Florida Direct Marketing Association

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Florida Direct Marketing Association

Press Releases

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The must-attend event for marketing professionals, business owners/managers in South Florida. The Summit is a half day event of networking and education with the hottest topics & issues. - May 01, 2008
Three Great Speakers in one event to help your businesses and clients learn the best practices in direct mail, email, and the new internet - web 2.0. Event also includes exhibitor expo. - August 27, 2006
Sales and Marketing Expert Kim Jones of ProActive Training and Consulting presents “The Missing Link”, examining and eliminating the disconnect between marketing efforts and sales results. - May 21, 2006
Spanish speaking audiences are not identical, and geographic differences, among others, play a large role in determining their differences. Direct marketing to Hispanics is not only about tailoring messaging and branding, but also about targeting. Even campaign execution, follow-up, and fulfillment should be appropriately versioned to different segments of what is erroneously thought of as a homogenous ethnic group. - May 10, 2006
The FDMA will host Kathy Mattson, President of Mattson Communications, Inc., where she will showcase “How To Effectively Target and Utilize Media Channels To Maximize Customer Reach.” - March 20, 2006
“Customer Relationship Management? Nope, it’s Customer Elimination Management” as presented by Herschell Gordon Lewis is the topic for the FDMA’s monthly luncheon on Thursday, March 16th at the Westin Hotel Fort Lauderdale. - February 20, 2006
The Florida Direct Marketing Association (FDMA) teams up with top notch florist, to grow the “Blooming Marketer Education/Scholarship Fund.” The partnership is set-up to raise monies for small scholarship assistance and provide educational stipends to local tri-county (Broward, Palm Beach and Miami-Dade, FL) area students and faculty. - February 01, 2006
“How a Direct Mail Campaign Showed a Stellar 33% Response for Land O’Lakes” is the topic for the FDMA’s monthly luncheon on Thursday, February 16th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public with registration and networking beginning at 11:30 am. - January 21, 2006
How do non-profits transform strangers into loyal friends and financial supporters? A direct mail marketing piece is often the one thing most donors have in common and is the answer to gaining new friends, volunteers, and supporters of non-profit organizations. - January 09, 2006
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