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Florida Direct Marketing Association Announces 30th Annual Marketing Summit Coming to Fort Lauderdale May 15th, 2008 Featuring Lois Geller, Disney, Affinova and Assurant

The must-attend event for marketing professionals, business owners/managers in South Florida. The Summit is a half day event of networking and education with the hottest topics & issues.

Fort Lauderdale, FL, May 01, 2008 --( The Florida Direct Marketing Association (FDMA) announces its 30th Annual Marketing Summit in conjunction with American Marketing Association South Florida. The event will be held May 15th at the Westin Hotel Ft. Lauderdale, 400 Corporate Drive, Fort Lauderdale. The 2008 Annual Summit is special this year as it, celebrates 30 years of providing quality education, superior networking opportunities, and career enhancement to the community. The Summit consists of a Keynote opener by noted national Direct Marketer Extraordinaire Lois Geller of Mason & Geller Direct, Scott Hemerling of Disney, Jason Teichman of Affinova (Named Wal-Mart's Marketing Supplier of the Year), and Ronald Brauner of Assurant.

"We are extremely pleased to welcome back Lois Geller to this year’s Summit and share with us her tested and proven strategies that helped bring huge returns for her clients, as well as hear the many insights and tactics the other speakers will provide." said Keith Fletcher, FDMA President. "Our event will present developments and information on a broad array of direct response topics, channels and for a wide variety of users, from traditional direct mail to search marketing; from large B-to-B, B-to-C marketers to small businesses, we'll offer incredible value for direct marketers from all walks of life."

Speaker topics include:

Keynote Speaker, Lois Geller of Mason & Geller

“Creative Breakthroughs.” Breakthrough Creative. Why Now is the Right Time. Lois Geller will talk about some breakthrough strategic creative approaches, the kind that can make clients nervous … just before they blow the roof off the control package.

Scott A. Hemerling of Disney
Disney, The Lion King --- “Marketing a Phenomenon.” Disney’s THE LION KING is one of the most successful stage musicals of all time, having played more than 50 cities in North America in addition to over 10 worldwide productions. Come hear how this award-winning Broadway musical has been marketed, advertised, promoted, and publicized to gross more than $2.2 billion and attract more than 30 million theatergoers around the world.

Jason Teichman of Affinova
"Getting the Best Response." The notion of multivariable testing and optimization has gained a lot of buzz in the recent years, culminating the with Google's introduction of the free Google Web Site Optimizer. However there are many methodologies in the market that can be applied to determine which combinations of offers, messages, and products etc will maximize response. Learn how each of the 3 most common approaches to multivariable testing work, and discuss their optimal use cases and when not to use them.

Ron Brauner of Assurant
"Leveraging Direct for B2B Success." Discover why direct marketing is the secret weapon in B2B selling. Find out how to use proven direct response strategies to enhance your lead generation and sales processes. Actual B2B case studies demonstrate best practices for integrating direct marketing into your sales cycle ... And how to avoid costly mistakes.

The May 15th conference begins with registration, networking and continental breakfast at 8:00 a.m. – 9:00 a.m. The speaker program begins at 9:00 a.m. and concludes at 1:45 p.m. All attendees will have access to all speaker sessions.

The FDMA in its commitment to education and community outreach has once again offered the summit at a fantastic savings over other national conferences. This year’s summit is priced economically at $74 members and $89 non-members which includes the continental breakfast, snack breaks, and full hot lunch buffet.

And as an added bonus the first 50 registrants will receive a copy of Lois Geller’s book, “Response: The Complete Guide to Profitable Direct Marketing.” Register today at or call 786-357-3275 to register via phone.

About the Florida Direct Marketing Association (FDMA)
The Florida Direct Marketing Association is the longest running marketing association in South Florida today with 30 years of successful programs for the benefit of our members and community. Each month, we consistently deliver quality education and superior networking opportunities. Since its inception in 1978, the philosophy has always been about You --- our Members, Guests, and Community.

They invite you to join them at their events and personally experience & understand why they have been one of the leading associations in South Florida. They encourage you to become more involved and become a Board Member to share your skills/knowledge, expand your professional network, and be recognized as a leader in the South Florida marketing community as they expand their board. For more information on the FDMA, visit or call the FDMA President, Keith Fletcher at 786-357-3275 to learn of board member opportunities.

Contact Information
Florida Direct Marketing Association
Keith Fletcher

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