A controversial marketing campaign linking drinking of alcohol and sex was forbidden in Finland. The Finnish authorities banned Finnish craft brewery and beverage manufacturer Mallaskoski and a condom distributor RFSU of Finland from continuing their marketing campaign. The campaign for more responsible sex linked together alcohol and sexual behavior as the parties distributed condoms for free together with a purchase of an alcoholic beverage. - August 13, 2008
Finnish craft brewery and beverage manufacturer Mallaskoski (Seinäjoki, Finland) and RFSU of Finland are distributing condoms this summer alongside with Mallaskoski canned Gin Long Drink, an alcoholic beverage. The marketing campaign is targeted to the young adults encouraging them to have more responsible sex when under the influence of alcohol. The “Play it Safe” campaign video is at www.youtube.com/watch?v=7pK7AYQc-GE. Additional campaign material also at www.mallaskoski.fi/longdrink. - July 02, 2008
Mallaskoski Brewery (FIN) brings canned Nordic craft beer to the market.
Mallaskoski Brewery Ltd. (Seinäjoki, FINLAND) renews its beer image for its Kuohu branded craft beer. The change is targeted to emphasize the true nature of the Mallaskoski craft beer, its Nordic origin together with its premium... - June 08, 2008