Most Successful Viral Campaign in the History of Indian Digital Marketing
Within five days of its launch, the ‘Help Bihar’ campaign achieved an overwhelming response and support. Executed for resource mobilization campaign for Plan India with concept and design by Quasar media, this innovative promotion is the most successful viral campaign in the history of... - September 19, 2008
“Children Voices” as Change Agents in Promotion of Birth Registration
The registration of births and deaths has been made compulsory under the Registration of Births & Deaths (RBD) Act, 1969. As a signatory to the U. N. Convention on the 'Rights of the Child', 1989 India has a responsibility to ensure registration of all births. Though more than 35 years have passed since the enactment of the legislation, the level of birth registration is still not satisfactory. - July 20, 2008
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